Online Summer Certificate in Entrepreneurship & Leadership

General

3 locations available

Program Description

Online Summer Certificate

This year’s International Summer School at the University of Applied Sciences Europe will be offered in a digital format. Get a head start on International Business and develop your knowledge further while meeting other students from around the world.

​Content

The University of Applied Sciences Europe Online Summer Certificate 2020 is designed to provide the opportunity to gain insights into modern international businesses through digital learning as well as an ability to meet people from around the globe to enhance the overall experience.

Our programs each run for 3 weeks. It is possible to book up to two programs with us. 

Is this course for me?

This course is for you if you want to get an insight into Entrepreneurship and Leadership in one of Europe’s most vibrant cities, you wish to find out more about principals in communication and social interaction, and you would like to learn from a successful businesswoman. You should bring a laptop with you on this course.

Entrepreneurship & Leadership

Course description

Learn how to start a new business venture and get it on the road. Gain basic and practical insights on how to identify and visualize a business idea based on Design Thinking. Using the Business Model Canvas, you will be able to present your business concept and further develop your start-up idea. You will learn to evaluate and design your business opportunities in a practical way. During this course, you will be introduced to the tools to help you create your own business plan.

You will collaborate in teams to develop and present a business or project idea. In cooperation with students from all over the world, you will quickly increase your self-confidence and be able to use the skills you learned outside of the classroom. The course will be taught with a mixture of lectures, workshops, and moderated group discussions; guest speakers round up the course. No previous knowledge in the field is required - we simply invite you to take an interest in innovation, entrepreneurship, and teamwork.

Course content 

  • Design Thinking Methodologies 
  • Canvas Business Model 
  • Marketing 
  • Budgeting 

Course Details

  • Program dates: July 20, 2020
  • Equivalent to 3 ECTS points
  • Taught in English
  • Online Summer Certificate
  • Open to all
  • Students under the age of 18 are required to have the contract signed by his/her parents

Instructor

Steffi Werner, born in 1977 in Dresden, Germany, has been working in the Brand Experience sector for more than 15 years and knows the start-up scene and how to found one’s own company from all perspectives. She began her career in Germany in 2004 as a media economist. She worked for 10 years as the Head of Media & Cooperation at a TV station, and as the Deputy Head of Special Publishing for a newspaper. In 2013, she and her team received the German Regional Television Award for their talk show format creation. Later, in 2015, she started her own business as a branding consultant and performance coach. Since then she has worked in the area of strategic brand experience for numerous hidden champions in the area of employer brand developments. 

Through her own change of perspective - from the media landscape to business, to self-employment - she understands all that involved when developing one’s own business. She specializes in certain topics such as innovation thinking, how to develop a company structure, and business models. Steffi Werner also has a special interest in motivation and advertising psychology, as well as success strategies for companies in the age of the new work generation - for example, intrapreneurship and leadership development.

Last updated May 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
Berlin , Iserlohn , Hamburg + 2 More Less