Online Summer Certificate in Digital Marketing

General

3 locations available

Program Description

Online Summer Certificate

This year’s International Summer School at the University of Applied Sciences Europe will be offered in a digital format. Get a head start on International Business and develop your knowledge further while meeting other students from around the world.

​Content

The University of Applied Sciences Europe Online Summer Certificate 2020 is designed to provide the opportunity to gain insights into modern international businesses through digital learning as well as an ability to meet people from around the globe to enhance the overall experience.

Our programs each run for 3 weeks. It is possible to book up to two programs with us. 

Is this course for me?

Take part in our Digital Marketing program if you wish to gain a deeper understanding of digital branding and commerce. Digital Marketing is in high demand nowadays; develop practical skills and learn to create marketing strategies and concepts.

Digital Marketing

Course Description

During this program, you will deep-dive into digital marketing in order to understand the ecosystem of branding and selling on the web. Gain a proper overview of digital branding and digital commerce as well as an elaboration on specific digital channels that are essential for a modern marketing mix. After successfully completing this course, you will be able to understand the operating system of digital marketing and prove your practical skills in how digital channels can be used to acquire and maintain customers. Relevant case studies and dedicated exercises will improve your understanding and help you get some practical insights on the subject.

Course Content 

  • Digital branding
  • E-commerce
  • Strategic digital marketing
  • Marketing execution 

Course Details

  • Program dates: July 20, 2020
  • Equivalent to 3 ECTS points
  • Taught in English
  • Online Summer Certificate
  • Open to all
  • Students under the age of 18 are required to have the contract signed by his/her parents

Instructor

Florian Brill is a digital marketing and media consultant based in Hamburg, Germany. He works as a Director of Media Consulting for the independent agency group pilot. As part of the agency’s management team, he is responsible for strategic accounts within the FMCG, finance, and beverage industry. Together with his team, he drafts and executes top-notch digital marketing strategies with a strong impact on brands and businesses. Prior to his role as pilot, he worked as a Director of Client Services for the content marketing agency fischerAppelt. He has experience in digital consulting for fortune clients in automotive, telecommunications, and the public sector. Before being a consultant on the agency side, he was Head of Marketing at the global ad-tech company Teads.tv. He started as a freelance project manager in digital marketing in 2009 before studying Business Administration and Law in Heidelberg, Germany. 

Florian Brill is also a lecturer and speaker for digital marketing, e.g. at the University of Applied Sciences Europe and Hamburg’s Journalist Academy. He gives classes in digital & multichannel marketing as well as in social media marketing and digital commerce. He has a proven track record in both implementing digital marketing strategies and imparting digital marketing knowledge to students and professionals. He feels at home with the advertising ecosystem and is able to give deep insights into the digital economy.

Last updated May 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
Berlin , Iserlohn , Hamburg + 2 More Less