Online Search Engine Marketing Course

General

3 locations available
Read more about this program on the institution's website

Program Description

The Online Search Engine Marketing (SEM) Course is designed to introduce advanced SEM and analytics skills. Taught by professionals currently working in the industry, the course uses a collaborative, project-based learning model, that mimics what Search Engine Marketers experience in the field. By the end of the course, professionals will have hands-on experience working with Google Ads and Analytics, including advanced analysis, optimization, and campaign management.

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What You'll Learn

Search Engine Optimization

Learn SEO best practices, including on-page SEO and off-page SEO, to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Search Engine Marketing

Learn to leverage Google's Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Google Analytics

Learn to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behavior.

Master Search Engine Marketing Tools

  • Google Ads
  • Google Analytics
  • Screaming Frog
  • Moz

Learn from Industry Leading Guest Speakers

BrainStation students get access to exclusive guest lectures and online panel discussion events led by some of the world's leading subject matter experts and professionals.

Join a Community of World-Class Professionals

When you take a BrainStation online course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.

Experience the Future of Learning

BrainStation provides an unmatched online learning experience, with a world-class, data-driven learning platform, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources. Learn in-demand skills with engaging live lectures, and then apply them immediately, working on projects in a collaborative, online setting.

Flexible Payment Options

BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.

What Our Students Are Saying

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny, Course Report

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David, Google

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh, Switchup

Last updated Oct 2020

About the School

BrainStation is the global leader in digital skills training, empowering students and professionals to succeed in the digital age. Established in 2012, BrainStation has worked with over 500 instructor ... Read More

BrainStation is the global leader in digital skills training, empowering students and professionals to succeed in the digital age. Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world. Read less
New York , Toronto , Vancouver + 2 More Less