Introduction
Acquire the confidence and strategic planning skills needed to work in the rapidly evolving global marketing, branding and digital communications industry.
Course details
Award title: MA Marketing and Digital Communications *subject to validation during this academic year
Awarding body: Falmouth University
Level: 7
Mode of study: Online, part-time
Duration: Two years
Total tuition fees for the two-year course: £10,900 (including £250 acceptance fee)
Masters degree summary
Digital communications and globalisation have transformed marketing, advertising and branding. People demand personalised, culturally relevant experiences that go beyond just buying one more product.
In the MA in Marketing and Digital Communications course, you’ll learn how to use emerging technologies to innovate and lead marketing transformations for international audiences.
You will create a comprehensive working knowledge of marketing and branding strategy and assimilate how to recognize and adapt to the demands of perspectives led by clients and agencies. This includes the understanding of returns on investment, accountability and future planning, and the use of data-driven marketing insights in a professional, ethical and regulated process.
You will become an expert on how to work to professional standards and practice in marketing and digital communications. You will use this professional experience and cultural knowledge to develop concepts, plans, and campaigns that you can immediately use in your current work and as you progress in your career.
