Online Masters Degree in Advertising Strategy & Planning


Program Description

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

MA Marketing & Advertising

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.

Join an international community in studying online

Level: 7
Duration: 2 years
Mode of study: Flexible learning

Who is this course for?

In an industry that relies on connections, our international course is designed not only to develop your knowledge of advertising, but also to boost your career opportunities by widening your network. The flexible delivery methods mean you will be able to learn new skills and enhance you employability, without disrupting your normal working life.

The course is suitable for applicants who:

• Work in a brand manager or marketing role, with an interest in agency functions, the creative process and contemporary media channels, and a desire to learn more about the evaluation of creative concepts and delivering a brief.

• Work in a junior capacity within an advertising agency but wish to enhance their job performance and accelerate their career path.

• Have experience or aspirations in the creative department of an advertising agency.

• Are currently employed within broad marketing roles (client side) and would like to change career path to work in advertising (agency side).

Course content

To graduate from the MA you must complete four 30-credit modules and one 60-credit project (180 credits in total).

• Brands and Consumers (30 credits)

• Communication Strategy and Creative Development (30 credits)

• Media Strategy and Channels (30 credits)

• Agency Practice and Management (30 credits)

• Major Project (60 credits)


• Written assignments (no examinations)

• Combination of visual, verbal and written works, tailored to each module. For example, essays, briefs, individual reports, collaborative presentations, marketing plans and advertising campaigns

How you study

The modes of study available for this course are:

• Study online without attending any face-to-face workshops.

• Study online and attend optional biannual residential workshops, held in various locations, such as the UK, the Middle East or Asia.

A typical workshop begins on Friday and ends on Monday. Falmouth aims to provide details on any residential opportunities around four months in advance, to give students plenty of time to confirm their place and make arrangements. Although not compulsory, attendance is strongly encouraged.

Learning activities

Guided learning activities consist of:

• Key concepts introduced through concise online presentations

• Online critiques to test idea and assumptions, and to receive feedback from tutors and peers

• Class and small group discussions and critiques to facilitate dialogue and interaction

• Individual and group tutorials

• Peer feedback and self-evaluation

• Independent study

Financing your studies

As a student of Falmouth University you are eligible to apply for:

• Alumni discount (15% to Falmouth alumni)

• Falmouth Flexible Bursaries

• Early Bird Discount – up to £1,000 (as per application deadlines)

To speak to someone about bursaries and other financial assistance, call us on +44 (0)1223 447713.

How to apply

Our website,, has full application details.

To apply you are required to submit:

• A copy of your first degree certificate or Level 6 equivalent qualification, with your IELTS / TOEFL certificate, if English is not your first language.

• A statement describing your experience, motivations for studying the course, and how you hope it will enhance your career and aspirations.

Each application is considered on its own merit. Applicants may be invited for an online interview.

Late applications may be considered if there are still places available.

Please contact us for FREE advice on 0800 5999123 or +44 (0)1223 447713.

Last updated August 2019

About the School

Established in 1902, we’ve previously been the Falmouth School of Art, Falmouth College of Art and Design and the University College Falmouth. We attained full University status in December 2012 and ... Read More