Introduction
A Creative Director must be able to guide the strategic and creative process in its entirety, facing the complexity of the challenge with an empathic mindset and skills to solve problems that may arise from the client or the team he directs.
The Online Master of Creative Management is a proposal to internalize these extraordinary changes that we are experiencing at a social and technological level and take advantage of them to generate ideas that connect brands and people in an honest, notorious and relevant way. It is an opportunity to redefine brand communication, a laboratory to enhance creativity, individually and as a team.
The Master provides a complete understanding of the processes and methodologies that will allow you to create and manage local or global campaigns, targeting all the profiles necessary for the strategy, conceptualization, design and development of a communication campaign.Who is it for?Anyone who is creative by nature and with decision-making capacity, with experience in the field of communication, with an open mind, a desire to learn, to live experiences, to nourish himself with new points of view.
Creative writers, designers, art directors, strategic planners, consultants, project managers, brand managers, digital developers, communication directors, and entrepreneurs.
To those professional profiles whose professional development needs to be able to know and deepen innovation and creative direction to take a step forward in their career.
To those people who wish to complement and expand their knowledge to interact in an effective, productive and empathetic way with the team members who
they will direct or with professionals from different disciplines with whom they will collaborate.goalsExpansion
Promote complementary training to the professional profile of the student to provide a complete understanding of communication processes at a high level.
Strategic vision
Learn to have strategically relevant ideas and develop ideas from others.
Innovation
Know how to reach people and arouse their interest with powerful messages in the latest generation media.
Evolution
Develop an inspiring creative process to create fragmented and interactive messages and narratives.
Narration
Create your own stories in which the user can intervene through a transmedia narrative.
Dynamization
Lead creative teams, detect and promote the best ideas, organize and manage projects, manage internal and external resources and solve conflicts.
Seduction
Develop your potential to influence your environment and make your ideas hook to earn their trust, credibility and authority.CurriculumThe Online Master of Creative Direction in Communication consists of a total of 7 subjects. The student must choose one of the first two of module 1 depending on their specialty and professional career. There are also various Masterclasses in which successful cases and campaigns will be known, and you will learn directly from the Creative Directors who have made it possible.
This is a program designed by Esteve Traveset, with more than 22 years of professional experience and more than 12 years as a teacher. The content that is developed in each of the modules will allow the student to be able to carry out the various practices.
The activities are designed and carried out directly by some of the best active professionals on the market, experts in each of their disciplines and with extensive teaching experience.Module 1Creative duplicity
SubjectsArt Direction for Creative Writers
Creative Writing for Art DirectorsModule 2Strategy and brand building
SubjectsNew generation strategy and brand buildingModule 3Creative innovation
SubjectsTechno-creativity
Advertising micronarrativity
StorytellingModule 4Team building & leadership
SubjectsDynamization of teamwork
Presentation techniquesMasterclassMasterclassMaster's AddressEsteve Traveset
Graduated in Design and Multimedia. He has worked as a graphic designer and art director in various studios and advertising agencies in Barcelona. In 2004 he joined Herraizsoto & co as Creative Director.
Since 2007 he collaborates with several universities in subjects, talks and workshops related to creativity, communication and art direction.
He has participated in online and offline communication projects, which have been awarded at national and international festivals such as Laus, Cannes, D&AD, ADCE or El Sol.
He has been a member of the jury for the Laus awards on several occasions, and since 2013 he has been part of the ADG-FAD board of directors.Professional outingsAt the end of the Master, students will have revalued their profile and their contribution of value in their work environment. Be copywriters, art directors, digital experts, planners, etc. Their vision and contribution to the creative process will be much broader, offering them the possibility of obtaining the position of Creative Director.
Where can I work as a Creative Director?Advertising agencies
Creative boutiques
Digital and social agencies
Integrated communication and content agencies
Social media platforms
Branding agencies
Business marketing departments
Start-ups
FreelanceTitlingMaster's degree from LABASAD .Financing and scholarshipsIn LABASAD we analyze each specific case to offer you the best payment and financing options and to make the investment in this Master with all the facilities.
You can choose one of these two payment methods:Payment in cash (with an additional discount of 4%)
Own financing in installments (0% interest).Our consultants will inform you in detail.
