Starting date: each year, in March and October.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - a Practical organization of the event. The electoral system and its specificity - Plurality systems - Majority systems - Proportional systems - Mixed systems Leadership for politics - Interpersonal influence - Leadership styles - The techniques Spin Doctoring - Role and activity evolution - Strategies and techniques - Excellency cases Fundraising for politics - Fundraising techniques and tactics - Fundraising patterns - The management of the relationship with donors - Budgeting and staffing models - Effective and ethical profiles - Phone banking, canvassing and special events Electoral campaign management - Traditional vs digital campaigns - Human resources management and organisation for an electoral campaign - The thematic campaign - Territorial campaign - Cases studies Innovative communication techniques for politics - Graphic, video and digital design - Modelling and 3D animation - Augmented reality - Mobile apps - Video mapping International excellency cases Edsegovi’s HOLOS model (Mexico)
Structure (12 months)
- 6 months in Rome: Lectures + Additional Activities
- 6 months of project work
- Career services and International Networking
In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants. Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews. The participation fee for the Master’s Degree in Political Marketing is of € 4.500,00 (V.A.T. included).
Rome Business School Distance Learning with LIVE lectures
Training effectiveness, care, and economyThe Rome Business School courses are available also in distance learning formula. The School not only provides teaching materials but also includes live online lessons opportunity and the continuous assistance of a personal tutor. This didactic option ensures thus a big training effectiveness, is economically advantageous and allows you a big flexibility in studying. Rome Business School distance learning programs are designed to provide you the maximum support and success in learning, also if you do not physically attend the on-campus lectures. Live online lessons You will be able to follow lessons by professors and experts from the comfort of your home or wherever you are, with the same training effectiveness of the on-campus course. The Rome Business School uses a cutting-edge online platform for distance-learning courses, allowing you to:
- Follow lessons with full audio and video;
- Participate using real-time audio and video with the instructor and classmates;
- Collaborate and share documents.
What do you need? To get the most out of our lessons, here’s all you’ll need: • A computer or wireless device with an Internet connection; • An audio connection – either through your computer or phone; • A webcam (optional).
Excellent teaching materials We will provide you with all of the learning materials from the on-campus program (books, tablet computer, lecture texts, etc); you will be able to study and practice from the comfort of your own home, on your own time. Availability of a Personal Tutor Besides the wealth of learning materials, you will also benefit from the support of a Rome Business School tutor. The tutor will follow you through the course, helping you to achieve success. Career service Participants in the distance learning Master’s course are entitled to the same professional opportunities as those in the on-campus course: – International paid internships with leading businesses and organizations in over 113 countries; – Having your CV inserted in the Rome Business School database and distributed to companies, organizations and headhunters of the Rome Business School’s international network; – Free review of your CV; – Support in managing your job interviews; Learning tests For each of the learning modules, you will take contextualized writing tests to keep track of your progress. A forum dedicated to sharing experiences among students Through our dedicated online forum, you will be able to talk with and share experiences and ideas with other distance-learning students. Equal qualifications and certification as the on-campus course The distance-learning Master program entitles you to the same qualifications and career service assistance as the on-campus program. Possibility to add classroom lectures If you want, you can also add to your distance learning, some on-campus lectures, in agreement with our secretary office, with extremely advantageous conditions.
This school offers programs in:
Last updated April 3, 2018