Online Master in Marketing and Communications

Rome Business School

Program Description

Online Master in Marketing and Communications

Rome Business School

Starting date: each year, in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching paid international internships, 2 months interniships in Dubai and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:

  • graduates with or without previous experience in marketing and communication
  • marketing professionals
  • communication professionals
  • professionals operating in environments other than marketing and communication who wish to acquire a deeper knowledge or start working in this field
  • entrepreneurs who are seeking to build foundations in marketing communication knowledge.

Structure (1 year)

  • Six months of lectures
  • Six months dedicated to international internships and project work
  • Visits at international companies and organisations
  • Two months Internship in Dubai
  • Integrative cultural programme
  • Seminars and events

Contents

  • Introduction to Marketing
  • Company and Marketing Strategy


Understanding the Marketplace and Consumers

  • The Marketing Environment
  • Marketing Information Systems and Research
  • Consumer Markets and Consumer Buyer Behaviour
  • Business Markets and Business Buyer Behaviour


Designing a Customer-Driven Marketing Mix

  • Segmentation, Targeting, Differentiation, and Positioning
  • Product, Services, and Brands
  • New-Product Development and Life-Cycle Strategies
  • Pricing: Understanding and Capturing Customer Value
  • Pricing Strategies
  • Marketing Channels
  • Retailing and Wholesaling
  • Integrated Marketing Communication Strategy


Communication and Promotion

  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Event Management


Online Marketing

  • Website Creation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Online Advertising


Competing on an international scale

  • Creating a Competitive Advantage
  • International Marketing and The Global Marketplace
  • Marketing Ethics and Social Responsibility

Special Contents

The technical/professional teaching is enriched by:

  • Company tours, to get to know managerial systems and players from the inside
  • Artistic-cultural programmes, aimed at stimulating creativity, innovation capability, and complex system understanding

Training in interdisciplinary competencies, such as:

  • PNL
  • Self-marketing
  • Interpersonal communication techniques
  • Leadership
  • Public speaking
  • Cross-cultural Communication
  • Presentation Skills
  • Time Management
  • Project Management

Learning options and Tuition Fees

The Rome Business School offers numerous didactic formulas, to allow you to take advantage of the Master in Marketing and Communication in the most suitable way for your needs.

  • Full-Time Formula (on-campus or online): € 12.000
  • Executive Formula (on-campus or online): € 5.500
  • Professional Formula (on-campus or online): € 3.500

Rome Business School Distance Learning with LIVE lectures

Training effectiveness, care, and economy

The Rome Business School courses are available also in distance learning formula. The School not only provides teaching materials but also includes live online lessons opportunity and the continuous assistance of a personal tutor. This didactic option ensures thus a big training effectiveness, is economically advantageous and allows you a big flexibility in studying. Rome Business School distance learning programs are designed to provide you the maximum support and success in learning, also if you do not physically attend the on-campus lectures. Live online lessons You will be able to follow lessons by professors and experts from the comfort of your home or wherever you are, with the same training effectiveness of the on-campus course. The Rome Business School uses a cutting-edge online platform for distance-learning courses, allowing you to:

  • Follow lessons with full audio and video;
  • Participate using real-time audio and video with the instructor and classmates;
  • Collaborate and share documents.

What do you need? To get the most out of our lessons, here’s all you’ll need: • A computer or wireless device with an Internet connection; • An audio connection – either through your computer or phone; • A webcam (optional).

Excellent teaching materials We will provide you with all of the learning materials from the on-campus program (books, tablet computer, lecture texts, etc); you will be able to study and practice from the comfort of your own home, on your own time. Availability of a Personal Tutor Besides the wealth of learning materials, you will also benefit from the support of a Rome Business School tutor. The tutor will follow you through the course, helping you to achieve success. Career service Participants in the distance learning Master’s course are entitled to the same professional opportunities as those in the on-campus course: – International paid internships with leading businesses and organizations in over 113 countries; – Having your CV inserted in the Rome Business School database and distributed to companies, organizations and headhunters of the Rome Business School’s international network; – Free review of your CV; – Support in managing your job interviews; Learning tests For each of the learning modules, you will take contextualized writing tests to keep track of your progress. A forum dedicated to sharing experiences between students Through our dedicated online forum, you will be able to talk with and share experiences and ideas with other distance-learning students. Equal qualifications and certification as the on-campus course The distance-learning Master program entitles you to the same qualifications and career service assistance as the on-campus program. Possibility to add classroom lectures If you want, you can also add to your distance learning, some on-campus lectures, in agreement with our secretary office, with extremely advantageous conditions.

This school offers programs in:
  • English
Rome Business School

Last updated April 3, 2018
Duration & Price
This course is Online
Start Date
Start date
Open Enrollment
Duration
Duration
1 year
Part time
Price
Price
3,500
Information
Deadline
Locations
Italy - Italy Online
Start date: Open Enrollment
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Italy - Rome
Start date: Open Enrollment
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Dates
Open Enrollment
Italy - Rome
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End date Request Info
Italy - Italy Online
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