Online Master in Marketing, Communication and Organization of Fashion Events

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Introduction

With a rigorous and innovative approach, the Online Master in Fashion Marketing, Communication and Organization of Events offers a solid, integrated and 3.0 training in the new tools of marketing and creative management of fashion brands. Throughout the program, the student will learn to analyze the context, to identify opportunities and insights, to build solid brands by creating intangibles and their own and differential brand universes, to lay the foundations of the marketing mix and to plan the brand strategy. By placing the consumer at the center, you will become familiar with concepts such as the customer journey / experience, new digital tools and multi-channel marketing. All this to design fluid brand experiences (on and offline) and learn to communicate creatively, generating stories and transmedia content, original and that add value. Taught by fashion experts and professionals, the master is designed to foster creative thinking in a strategic framework and to manage brands in a comprehensive way, from strategy to creativity, from concept to implementation.Data sheetDegree: Online Master in Marketing, Communication and Organization of Fashion Events Credits: 60 ECTS Duration: 1 academic year Dates: October to September Spanish Language Modality: OnlineMethodologyLCI Barcelona online methodology offers students the advantages of face-to-face training wherever they are and when they need it:Live online classes Streaming Masterclass Virtual campus accessible 24 hours 7 days a week Didactic tools and resources based on the flipped classroom and design thinking models Personalized monitoring by each professor and the Academic Organization staff Accurate scheduling Posing of periodic challenges and group dynamics Continuous evaluation system Active and interactive learning Practical guidance to train the professionals of the futureTeachersHead of the Area: Estel VilasecaProfessional outingsIn companies in the fashion sector and specialized agencies:Marketing and / or communication manager in fashion companies Brand manager Strategic consultant for fashion brands Fashion communication expert Fashion digital marketing manager Fashion public relations Expert in customer experience Creative Director or member of the Creative Department of companies or specialized agencies Brand content manager Storyteller Producer of experiences and events Professional in specialized agencies: trends, experience design, communication offices, etc.

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About the School

LCI Barcelona

Our objective is none other than to channel the capabilities, aspirations and talent of each one of our students so they can be trained as excellent professionals, students only need dedication, enthu ... Read More

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Online Master in Marketing, Communication and Organization of Fashion Events

General

Introduction

About the School

LCI Barcelona

LCI Barcelona

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General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

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