Online Master in Marketing, Communication and Organization of Fashion Events

With a rigorous and innovative approach, the Online Master in Fashion Marketing, Communication and Organization of Events offers a solid, integrated and 3.0 training in the new tools of marketing and creative management of fashion brands. Throughout the program, the student will learn to analyze the context, to identify opportunities and insights, to build solid brands by creating intangibles and their own and differential brand universes, to lay the foundations of the marketing mix and to plan the brand strategy. By placing the consumer at the center, you will become familiar with concepts such as the customer journey / experience, new digital tools and multi-channel marketing.

All this to design fluid brand experiences (on and offline) and learn to communicate creatively, generating stories and transmedia content, original and that add value. Taught by fashion experts and professionals, the master is designed to foster creative thinking in a strategic framework and to manage brands in a comprehensive way, from strategy to creativity, from concept to implementation.

Data sheet

• Degree: Online Master in Marketing, Communication and Organization of Fashion Events
• Credits: 60 ECTS
• Duration: 1 academic year
• Dates: October to September
• Spanish Language
• Modality: Online

Methodology

LCI Barcelona online methodology offers students the advantages of face-to-face training wherever they are and when they need it:

• Live online classes
• Streaming Masterclass
• Virtual campus accessible 24 hours 7 days a week
• Didactic tools and resources based on the flipped classroom and design thinking models
• Personalized monitoring by each professor and the Academic Organization staff
• Accurate scheduling
• Posing of periodic challenges and group dynamics
• Continuous evaluation system
• Active and interactive learning
• Practical guidance to train the professionals of the future

Teachers

Head of the Area: Estel Vilaseca

Professional outings

In companies in the fashion sector and specialized agencies:

• Marketing and / or communication manager in fashion companies
• Brand manager
• Strategic consultant for fashion brands
• Fashion communication expert
• Fashion digital marketing manager
• Fashion public relations
• Expert in customer experience
• Creative Director or member of the Creative Department of companies or specialized agencies
• Brand content manager
• Storyteller
• Producer of experiences and events
• Professional in specialized agencies: trends, experience design, communication offices, etc.