With a rigorous and innovative approach, the Online Master in Fashion Marketing, Communication and Organization of Events offers a solid, integrated and 3.0 training in the new tools of marketing and creative management of fashion brands. Throughout the program, the student will learn to analyze the context, to identify opportunities and insights, to build solid brands by creating intangibles and their own and differential brand universes, to lay the foundations of the marketing mix and to plan the brand strategy. By placing the consumer at the center, you will become familiar with concepts such as the customer journey / experience, new digital tools and multi-channel marketing.
All this to design fluid brand experiences (on and offline) and learn to communicate creatively, generating stories and transmedia content, original and that add value. Taught by fashion experts and professionals, the master is designed to foster creative thinking in a strategic framework and to manage brands in a comprehensive way, from strategy to creativity, from concept to implementation.Data sheetDegree: Online Master in Marketing, Communication and Organization of Fashion Events
Credits: 60 ECTS
Duration: 1 academic year
Dates: October to September
Spanish Language
Modality: OnlineMethodologyLCI Barcelona online methodology offers students the advantages of face-to-face training wherever they are and when they need it:Live online classes
Streaming Masterclass
Virtual campus accessible 24 hours 7 days a week
Didactic tools and resources based on the flipped classroom and design thinking models
Personalized monitoring by each professor and the Academic Organization staff
Accurate scheduling
Posing of periodic challenges and group dynamics
Continuous evaluation system
Active and interactive learning
Practical guidance to train the professionals of the futureTeachersHead of the Area: Estel VilasecaProfessional outingsIn companies in the fashion sector and specialized agencies:Marketing and / or communication manager in fashion companies
Brand manager
Strategic consultant for fashion brands
Fashion communication expert
Fashion digital marketing manager
Fashion public relations
Expert in customer experience
Creative Director or member of the Creative Department of companies or specialized agencies
Brand content manager
Storyteller
Producer of experiences and events
Professional in specialized agencies: trends, experience design, communication offices, etc.