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This Master is created by qualified professionals, leaders in their sector, who will teach you, in a practical way and with support of the latest multimedia resources, the latest trends in Digital Marketing , allowing you to specialize in Sales or e-Commerce, at your choice .

Double Degree Summa University

Thanks to the agreement between IEP and Summa University, you can study your graduate degree by obtaining an official Double Degree from the USA with this program. The recognition and merit of both institutions, offer professionals of all sectors, a highly prestigious training in Spain and internationally to acquire the skills and competencies necessary for professional development in different areas of the business environment and the effective performance of sponsibilities directives in an organization.

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

  • Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.
  • Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.
  • Because you will delve into the latest online marketing tools and trends and their business implications.
  • Because we will teach you to manage the online presence of any entity.
  • Because you will have a faculty from successful companies, with extensive experience and great professional prestige .
  • Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.
  • Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.
  • Because you will obtain a double degree from the European Graduate Institute (IEP) and the Rey Juan Carlos University (URJC).
  • Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .

Program - 1,500 hours; 60 ECTS

Common subjects

I.- Digital Marketing

II.- Digital Creativity (4 ECTS)

III.- Inbound Marketing and Digital Advertising: from the Display to Social Networks (4 ECTS)

IV.- The CRM and the acquisition and management of clients. From e-mail marketing to affiliation (4 ECTS)

V.- Social Media Marketing (4 ECTS)

VI.- Mobile Marketing (4 ECTS)

VII.- Programmatic Purchase and Real Time Bidding. Big Data and Marketing (4 ECTS)

VIII.- Positioning in search engines. Google AdWords SEO, SEM and PPC (4 ECTS)

IX.- Usability, Persistence and User Experience (UX) (4 ECTS)

X.- Analytics, Data and Digital Research (4 ECTS)

XI.- e-Commerce: current situation and trends. Design and Marketing (3 ECTS)

XII.- Platforms and models of e-Commerce (3 ECTS)

XIII.- Management of an e-Commerce (3 ECTS)

XIV.- Business Intelligence and Analytics applied to e-Commerce (3 ECTS)

XV.- Trends and Challenges in e-Commerce - Conference cycle

XVI.- Digital Sales. Collaborative economy and strategic alliances (3 ECTS)

XVII.- Distribution Channels: Omni-channel (3 ECTS)

XVIII.- The Challenges of the Commercial Management in the Digital Society: Management and Sales Planning (3 ECTS)

XIX.- Product Decisions - Price (3 ECTS)

End of Program Project (8 ECTS)

Trends and Challenges in Marketing and Sales - Conference cycle

  1. Technology as a differentiation: EVO Bank - Intelligent Bank (Mobile banking and digital client management) case.
  2. Personalized attention: From segmentation to personalization. Practical application of Big Data.
  3. Artificial Intelligence: Watson, Alexa and Google Home.
  4. New marketing automation systems: HubSpot.

TFM. Google Adwords Certification (Shopping Advertising) (8 ECTS)

The Google AdWords certification is a professional accreditation that Google grants to those who demonstrate a high level of knowledge of basic and advanced aspects of AdWords. With this certification you show that you are a certified online advertising professional.

For eight weeks, an expert trainer selected by Google will help you obtain the Google AdWords Certification (Shopping Advertising). It will teach you how to create and manage Merchant Center accounts, send and optimize product data feeds, create and manage Shopping campaigns in AdWords, manage Shopping ads, optimize and manage bidding for Shopping campaigns.

* The Institution reserves the right to make changes to the Program for its improvement and updating.

Admission process

For each call the following admission process is carried out, based on a selection of students for the limited places offered:

  1. · IEP admissions counselors will inform the candidate about all issues related to the program as well as the admission process and conditions.
  2. · The candidate must complete the "admission form and send it to the IEP along with his Curriculum Vitae.
  3. · The Admissions Committee will study the file and will inform the student, if he / she is suitable, that he / she is given the place to study the program.
  4. · Once the admission certificate has been received, the student must formalize his / her registration.

Study grants / Scholarships

The Institute has a scholarship program that can cover up to 70% of the cost of tuition. In each call a limited number of scholarships are offered based on the personal, professional or economic situation of the candidates. For its adjudication, a rigorous order of application is followed.


There are also special financing conditions, in order to help the students to assume the cost of the course through a system of postponed payments by means of comfortable monthly installments adapted to the needs of the students.


"The study methodology seems to me ideal for people like me, who are working and do not have enough time to have face-to-face classes or to keep pace with work and constant study." On the other hand, the involvement of the staff of the School and the The faculty has been and is being very close to the student, showing at all times a real interest in the teaching of the classes and in the attempt to improve and facilitate the understanding of all concepts on our part. Lucía Vaquero Otero

"In my professional life, the Master has allowed me to learn new concepts and strategies applicable to my current job, but above all, I would highlight the personalized treatment that students receive, and I believe that I can maintain the relationship with the School and the colleagues give me a professional and personal added value ". Vicente Verdú - Commercial Director of Cosesa

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Last updated May 22, 2019
This course is Online
Start Date
Open Enrollment
1500 hours
5,719 EUR
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