The Master in Digital Marketing and Tourism eCommerce is a program that aims to train professionals to be able to face competitive environments and the growing globalization of the markets that are contributing with the New Technologies. This new technological environment is characterized by the growing competitiveness, the reduction of life cycles of products and the opening of new opportunities.
It is a program that will help future executives to lead changes in the tourism business.
Provide the student with the specific and innovative knowledge of Online Marketing and eCommerce in the tourism field so that he can train him professionally. Internet has become the first channel of communication and distribution of sales of tourism products and services.
- Professionals wishing to access the tourist world.
- Graduates and graduates who wish to orientate their profile in the field of Online Marketing and Tourism eCommerce.
- Professionals who wish to start their own business-startup.
EUROAULA has created a practical and innovative program in contents and real cases based on a 100% online methodology with continuous evaluation through the realization of works, case studies and tests.
The teaching team is made up of doctors, graduates, diploma holders and, above all, experts in tourism and professionals, who have proven professional and pedagogical recognition and a high experience in online teaching.
- Issued by the University of Girona.
- Issued by the University School of Tourism Euroaula.
The degree granted by the University of Girona is a proper title issued by the University of Girona Foundation, fully recognized and adapted to the new European Higher Education Area (EHEA). This degree accredits a university cycle of non-doctoral postgraduate training, and recognizes a qualified level of higher education than the degree. (*)
A Master of Own Title gives the possibility to specialize the student in a short time, to expand his curriculum from a professional point of view oriented to the company and to have practice handling the professional tools that are used in the tourism sector.
* Pending authorization by the University of Girona.
Number of Credits
9 months (from October to June).
Below we present the different modules that make up the Online Master in Tourism Marketing and eCommerce.
The Modules of the Curriculum are the following:
- Introduction to Digital Marketing in the Tourism sector
- Social Media Marketing
- Customer Experience
- Online reputation management
- Inbound Marketing
- Communication skills
This school offers programs in:
Last updated March 17, 2018