Online Master in Digital Marketing and E-Commerce


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Program Description

Why Online Master in Digital Marketing and E-commerce

Become a Master student in digital marketing and e-commerce at a Business School where “Digital” is at its core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as an official Microsoft School and a leader in digital education. Earn a dual degree at the University of Alcala

Program Description

Digital marketing has turned into an essential part of the marketing management of practically any company in every industry. Online Master in Digital Marketing aims to educate students and ensure that they are prepared for the challenges of the modern digitally transformed international economy that require multitasking skills, the ability to learn and adapt fast, flexibility, and connectivity.

Online Master in Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets.

Online Master in Digital Marketing helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge. The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and eCommerce.

Graduates of Online Master in Digital Marketing will be able to work with various electronic devices in different international markets. They will acquire analytical skills and a high level of expertise in big data analysis, communication skills, and cultural intelligence, entrepreneurial spirit, and innovative problem solving, and advanced managerial and leadership skills.

The Online Master in Digital Marketing and Ecommerce is designed to prepare students to be highly competitive marketing professionals in this rapidly evolving business environment. Students of Online Master in Digital Marketing and Ecommerce study digital marketing and eCommerce concepts and strategies and put the technologies to use through workshops, case studies, and practical simulations.

Online Master in Digital Marketing students go through a life-changing experience on both personal and professional levels and enter the world of innovation and new career opportunities in the international digital marketing environment. Learning from the highest tech digital applications we have available on online campus, networking with professionals in the industry, and real-world digital marketing projects help students develop their skills.

Key Facts

  • Duration of the program – 9 months
  • Language of the program – English
  • Intakes – October, January, April / yearly
  • Location – Online

Program Highlights

  • Leadership in Digital Education in Spain
  • Faculty with Digital Marketing and Ecommerce Experience
  • Holistic digital experience supported by Microsoft and flexibility
  • Technology and innovation-driven education
  • Practical Knowledge
  • Learning-by-Doing Teaching Methodology
  • Digital marketers are in high demand and are the most hired type of marketing professionals.

Why GBSB Global?

  • The only business school in Spain with international accreditation from ASIC
  • The first and only official Microsoft School in Spain, accredited by Microsoft as a leader in digital education, providing students with the most state-of-the-art learning experience from day one
  • Official Microsoft Showcase School
  • The only business school in Barcelona and Madrid with the status of ACCA Computer Based Examination Center
  • Member of The Accreditation Council for Business Schools and Programs (ACBSP), USA
  • Recorded as one of the best business schools in Europe by MYBS (Mind Your Own Business School)
  • Recognized as a leader in global education by Newsweek Magazine
  • Ranked No. 1 in Europe in the Guide to Sustainability Schools
  • Official member of the European Council for Business Education (ECBE)
  • Repetitive winner of International Business Ethics Case Competition, USA
  • Global Diversity | Faculty from 20+ countries
  • Focus on Innovation | From teaching methods, course curriculum and workshops to fully digitalized educational environment we are all about innovation and challenging status quo
  • Employability & Career Development Opportunities | Practical knowledge and skills, career counseling and individual coaching sessions
Last updated Jun 2020

About the School

For future business leaders to succeed in this world of extraordinary challenges it will require new kinds of management skills and capabilities. At GBSB Global Business School we are committed to pro ... Read More

For future business leaders to succeed in this world of extraordinary challenges it will require new kinds of management skills and capabilities. At GBSB Global Business School we are committed to providing our students with more exposure to global trends and cross-cultural proficiency, developing the capacity to communicate with people of different backgrounds, and the ability to feel at home everywhere in the world. Read less
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