- Our online version of one of our most acclaimed masters.
- The master in which you can specialize in the control of all Digital Marketing disciplines (SEO, ASO, SEM, E-commerce, Marketing Automation, IA, Big Data, Programmatic, Social Media, Inbound Marketing).
- Fundamentally practical methodology, in which you can also enjoy an experience very close to face-to-face training, but with the flexibility of being able to do it from where you want and when you want.
The methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.
Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.
- Virtuous circle of action - feedback - analysis - action in the participants of our program.
- Development of critical thinking, promotion of independent learning (Student Centered Learning).
- Sessions oriented to decision making.
- Individual demand in evaluations, cases, exercises.
- Theoretical component
- Practical component
- Works and cases
- Final project
- Individual evaluations
A program divided into seven modules with which you will acquire all the necessary expertise to manage and implement Digital Marketing ecosystems, implementing the latest and most effective trends and tools in SEO, SEM, Social Media, Display, Marketing Automation, E-commerce. With this master you will have the pulse you need to evolve your career in digital marketing.
Digital Marketing Strategy
- Learn to design Digital Marketing plans that respond to the new trends of the Customer Journey
Web & Mobile Marketing: SEO & ASO
- Master the on-page and off-page factors that will increase visibility and traffic for your website
SEM and Digital Media
- Implement search, display, email, affiliate campaigns on the main platforms and search engines that increase your conversion rate.
- Learn how to create and retain audiences on social networks that not only follow your profiles, but are an active part of your conversations: New paradigm of social media strategies (influencers, prescribers, types of content)
Display and planning
- Learn how to create a media planning strategy that allows you to optimize your presence and omnichannel communication.
Marketing automation, IA & Big Data
- Evolve your Inbound Marketing strategy by applying the latest tools based on Artificial Intelligence and Big Data.
- Learn how to create an e-commerce and sell on different digital platforms
- Presentation of projects
- Effective presentations
- Creativity workshops
- Lifelong Learning
- Complementary training: Workshops and events, 100% networking.
# 1 1st place Ranking El Mundo - El Mundo
TOP - ESIC within the top 250 of the best MBA Business Schools in the world - QS
TOP - ESIC in the top 20 of the best global business schools in 2017 - Ranking América Economía - América Economía
About the School
ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct ... Read More