Online Master in Digital Marketing [MOMD]

General

Program Description

Differential factors

  1. Our online version of one of our most acclaimed masters.
  2. The master in which you can specialize in the control of all Digital Marketing disciplines (SEO, ASO, SEM, E-commerce, Marketing Automation, IA, Big Data, Programmatic, Social Media, Inbound Marketing).
  3. Fundamentally practical methodology, in which you can also enjoy an experience very close to face-to-face training, but with the flexibility of being able to do it from where you want and when you want.

Methodology

The methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.

Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.

  • Virtuous circle of action - feedback - analysis - action in the participants of our program.
  • Development of critical thinking, promotion of independent learning (Student Centered Learning).
  • Sessions oriented to decision making.
  • Individual demand in evaluations, cases, exercises.

Methodological Criteria

  • Theoretical component
  • Practical component
  • Works and cases
  • Final project
  • Individual evaluations

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Academic structure

A program divided into seven modules with which you will acquire all the necessary expertise to manage and implement Digital Marketing ecosystems, implementing the latest and most effective trends and tools in SEO, SEM, Social Media, Display, Marketing Automation, E-commerce. With this master you will have the pulse you need to evolve your career in digital marketing.

Core modules

Digital Marketing Strategy

  • Learn to design Digital Marketing plans that respond to the new trends of the Customer Journey

Web & Mobile Marketing: SEO & ASO

  • Master the on-page and off-page factors that will increase visibility and traffic for your website

SEM and Digital Media

  • Implement search, display, email, affiliate campaigns on the main platforms and search engines that increase your conversion rate.

Social media

  • Learn how to create and retain audiences on social networks that not only follow your profiles, but are an active part of your conversations: New paradigm of social media strategies (influencers, prescribers, types of content)

Display and planning

  • Learn how to create a media planning strategy that allows you to optimize your presence and omnichannel communication.

Marketing automation, IA & Big Data

  • Evolve your Inbound Marketing strategy by applying the latest tools based on Artificial Intelligence and Big Data.

Electronic Commerce

  • Learn how to create an e-commerce and sell on different digital platforms

Cross sessions

  • Presentation of projects
  • Entrepreneurship
  • Effective presentations
  • Creativity workshops
  • Lifelong Learning
  • Complementary training: Workshops and events, 100% networking.

TFM

  • TFM

Rankings

# 1 1st place Ranking El Mundo - El Mundo
TOP - ESIC within the top 250 of the best MBA Business Schools in the world - QS
TOP - ESIC in the top 20 of the best global business schools in 2017 - Ranking América Economía - América Economía

Last updated Apr 2020

About the School

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct ... Read More

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with practical academic training that focuses on the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends. Read less
Madrid , Barcelona , Valencia , Seville , Zaragoza , Málaga , A Coruña , Pamplona , Bilbao , Granada , Vigo , Spain Online + 11 More Less