Online Master in Branding and Brand Strategy

General

Program Description

Currently, the global management of a brand as its own entity is a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.

The value of branding and brand strategy lies in the fact that only those companies that propose a correct strategy remain in solid positions in the market.

The Online Master in Branding and Brand Strategy will talk about the construction of brands through their strategic management. It will work on how a brand should be perceived, committing itself and offering a unique identity and experience that clearly positions it.

This program has been designed for graduates or graduates in visual arts, graphic design, industrial design, marketing, communication and advertising, as well as for professionals with experience in these sectors. Knowledge of graphic design and mastery of the main Adobe tools are necessary.

The master is structured in three general modules with complementary blocks for all of them. Each block contemplates the realization of a project.

Data sheet

  • Qualification: Online Master in Branding and Brand Strategy
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Dates: October to September
  • Spanish Language
  • Modality: Online

Methodology

LCI Barcelona's online methodology offers students the advantages of face-to-face training wherever they are and when they need it:

  • Live online classes
  • Streaming Masterclass
  • Virtual campus accessible 24 hours 7 days a week
  • Didactic tools and resources based on the flipped classroom and design thinking models
  • Personalized monitoring by each professor and the Academic Organization staff
  • Accurate scheduling
  • Posing of periodic challenges and group dynamics
  • Continuous evaluation system
  • Active and interactive learning
  • Practical guidance to train the professionals of the future

Teachers

Head of Area: Anna Pallerols

Professional outings

  • Corporate graphic design
  • Visual corporate identity and branding
  • Pack design
  • Graphic production
  • Strategy and brand design
  • Digital branding
  • Brand manager
  • Project management and organization
  • Identity management and communication
  • Management of formats and communication channels
Last updated Aug 2020

About the School

Our objective is none other than to channel the capabilities, aspirations and talent of each one of our students so they can be trained as excellent professionals, students only need dedication, enthu ... Read More

Our objective is none other than to channel the capabilities, aspirations and talent of each one of our students so they can be trained as excellent professionals, students only need dedication, enthusiasm and effort in order to occupy key positions in design firms. Read less