Introduction
Creativity is a very wide space in which there is room for a world of specializations. At LABASAD we are interested in creativity, understood as the ability to generate new ideas or concepts, to be able to apply them to those areas that interest us most: design, communication, advertising and digital media.
At LABASAD we have thought of offering knowledge that not only covers the creative process itself, but we have also wanted to adapt it to bring us closer to the creative department of the agency or company that needs this profession, with the aim of offering a professional outlet needed more and more.
The objective of the Online Master in Applied Creativity: Design, Communication, Advertising and Digital Media is to create the foundations to train future creatives, whether copy or arts, develop creativity to apply it to communication, graphic design, advertising or digital media, and at the same time make a general scan of all the figures that make up this well-known territory called Communication.Who is it for?To recent graduates, professionals, academics or junior freelancers, related to the field of communication or graphic design, with accredited experience, who want to learn to apply creativity in their field.
To those people with basic knowledge in the world of graphic design.
To those people with creative restlessness but without basic knowledge in graphic design.
To those people without previous studies but with demonstrated experience in fields related to communication or graphic arts with creative concerns.goalsCreativity
Being able to absorb the different resources and methodologies that help overcome the barriers of the mind, adapting to technological changes and transformations, since they will be one of the main ingredients for creative thinking.
Visual conceptualization
Learn to generate solid and sufficiently interesting creative ideas, project them in a piece of communication and get the attention of the target audience.
Technique
Understand the structure and work process that is breathed in an agency, studio or communication company, to be able to adapt to the different types of clients, and correctly apply the different resources and creative processes.
Solidity
Generate projects that are based on surprising and impressive creative ideas that last over time.
Professional exit
Learn and understand the work processes, structures and methodologies that are executed in an environment related to design, communication, advertising and digital media, to apply them to possible future campaigns.CurriculumThe Online Master in Applied Creativity consists of a total of 16 subjects divided into 3 modules with a duration of 12 months. With the content that is developed in each of the modules, the student must be able to carry out the various practices and the Final Master Project.
In addition, all of them will become part of your personal portfolio.Module 1Communication, specializations and synergies
SubjectsIntroduction to communication. Past, present and future
Account planning
Strategic planning
MediaModule 2Creativity
SubjectsCreative processes
Branded Content
Creative Writing & Storytelling
The graphic design
Conceptualization
Art direction
Digital CreativityModule 3Communication and channels
SubjectsDesign Thinking and UX
Digital Marketing and Social Media
Creativity applied to new channels and formats
Creative portfolio
Final Master ProjectMaster's AddressRosana Viloca
Academic, thoughtful, perfectionist and deeply communicative, she began studying advertising and public relations, continued with a higher degree in graphic design and finished with a master's degree in art direction.
At the same time, he worked in different companies, studios and agencies where he grew and reinforced his more graphic and creative vein. In addition, he combined it with the wonderful work of teaching at the UOC.Professional outingsWith this Master you will do an upgrade as an independent professional or you can develop your professional career in companies, agencies and studies in different fields:Graphic design studios
Advertising agencies
Communication companies
Creative departments in advertising agencies
Creative departments in companies
Freelance professionals, entrepreneurs, startups, startupsTitlingMaster's degree from LABASAD .Financing and scholarshipsIn LABASAD we analyze each specific case to offer you the best payment and financing options and to make the investment in this Master with all the facilities.
You can choose one of these two payment methods:Payment in cash (with an additional discount of 4%)
Own financing in installments (0% interest).Our consultants will inform you in detail.
