Online MSc in Marketing
University of Glasgow Online
Key Information
Campus location
Glasgow, United Kingdom
Languages
English
Study format
Distance Learning
Duration
2 - 3 years
Pace
Part time
Tuition fees
GBP 15,000 / per course *
Application deadline
Request info
Earliest start date
Apr 2024
* Payable in instalments of £1,667 per 20 credits, totalling £15,000.
Introduction
Embrace new marketing ideas and challenges!
The triple-crown accredited (AACSB, AMBA, and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.
Due to increasingconsumers of products and services, marketing has never been in more demand than now. For marketers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, by building your ability to harness the latest data-based, service-centered and digital techniques.
Ranked 14th in the UK, 48th worldwide for International Strategic Marketing (Campus Masters) – QS World University Rankings 2023, the University of Glasgow is committed to delivering a highly-esteemed program that will enable you to thrive in the world of marketing.
Master tomorrow’s marketing skills today
The University of Glasgow's online MSc Marketing applies the latest technologies to marketing fundamentals. Explore the latest topics from analytics to User experience (UX) marketing, social media marketing, marketing communications strategies, and digital marketing. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.
Promote a marketing career in a digital world
To match your career path, the program features optional courses, including digital, UX, retail, service, social media marketing, marketing ethics, consumption, and technology – a choice of current subjects designed to expand your expertise in today’s marketing techniques. The study of these subjects is crucial for success in today’s digital, customer-centric environment and ensures that you will graduate as a candidate with skills that are in high demand in the marketing field.
100% online, interactive learning
Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals. At the University of Glasgow you can further your ambitions without compromising your current commitments.
Curriculum
Duration: MSc in Marketing – 2.5 years
Core courses
- Marketing Management
- Consumer Behaviour
- Marketing Communications Strategies and Tactics
- Brand Management
- Marketing Research & Analytics
- Marketing Dissertation
Optional courses (select two of the below):
- Digital Marketing
- Retail Marketing
- Services Marketing
- User Experience (UX) Design
- Marketing: Ethics, Consumption, and Technology
- Social Media Marketing
Rankings
- Ranked 1st in the UK for Education by The Times and The Sunday Times Good University Guide 2024
- Ranked 8th in the UK for Education by The Complete University Guide 2024
- Top 50 School of Education in the world by QS — 2023, 2022, 2021, 2020, 2019
Career Opportunities
Top 5 marketing jobs for our current students
- Director / Manager 20.31%
- Marketing 17.19%
- Other 17.19%
- Teacher / Education 8.59%
- Communications or Digital Marketer 7.03%/7.03%
Admissions
Program Tuition Fee
Gallery
Student Testimonials
Program delivery
100% online, interactive learning
Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals. At the University of Glasgow you can further your ambitions without compromising your current commitments.
Join an institution where ambitious people are driven to succeed. Study our online MSc Marketing and start changing the world today.