At a Glance

In how we communicate, behave and conduct business; it is hard to ignore how the world is rapidly changing around us. The question is, have you got the skills to succeed in this ever-changing digital landscape? Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including problem-solving, strategic planning and critical thinking.

You will be taught by a team of internationally recognised experts based in the award-winning Centre for Digital Business at Salford Business School and you will look at the technologies driving successful organisations and the opportunities they give for business development.

You will consider a wide range of business areas touched by technological developments including autonomous delivery vehicles, new forms of currency, ambient beacons and sensing technologies as well as increasingly customised workplace and social experiences. We have an excellent track record of bringing together students and digital business owners to solve business problems and for work-based teaching or live projects.

The programme takes advantage of Salford’s digital setting at MediaCityUK, acknowledged nationally and internationally as a leading digital region. The programme is highly industry-focused and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.

3 good reasons to study Digital Business at Salford:
  • Develop skills and knowledge to succeed in a digitally transforming environment;
  • Be critically aware of the capabilities of emerging technologies;
  • Gain practical and transferable digital skills and techniques.

Admission Requirements

  • Normally a minimum 2:2 honours degree or equivalent.
  • A wide range of professional qualifications is also accepted either in partial or complete fulfilment of entry requirements.
  • We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

Programme Outline

The scheme has been designed to meet the aims of the online MSc in a flexible manner and can be tailored to the individual preferences of each student. The MSc requires you to complete four courses plus a final dissertation. The programme consists of the following modules:

Introductory

Not-for-credit

Induction

  • This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Stage 1

120 credits, four taught modules

Core

  • Digital Business and Entrepreneurship
  • Search and Social Media Marketing
  • Information Systems and Digital Transformation
  • Project Management, Leadership and Skills, Planning and Control

Residential

  • Mandatory one-week residency held in Salford, United Kingdom, or Zürich, Switzerland.
Stage 2

60 credits, Individual dissertation

Dissertation Work

  • A conventional dissertation of 12,000 to 15,000 words, consisting of a research question, aims and objectives, the rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Module Descriptions

There are no average courses on our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead, you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.

Induction

Not-for-credit module

  • A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction, you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Digital Business and Entrepreneurship
  • The Digital Business and Entrepreneurship module has been designed specifically to equip you with the practical and theoretical skills needed for contemporary business settings; you will gain an understanding of the role of inactive business models (think Uber) that can exploit innovative and disruptive technologies such as drones, robotics, and wearable tech. There is a focus on entrepreneurial skills essential for those starting their own businesses and also for those working in digital business settings. The module will encourage you to critically assess how social, disruptive and innovative technologies can become key business enablers and facilitate strategic competitive advantages.
Search and Social Media Marketing
  • This module aims to develop core skills in social media-based targeting and communication strategies. The module covers a host of topics that looks at the strategic analysis of social media platforms from a communications perspective, key metrics, tools, techniques and strategy development frameworks. The module also aims to develop capabilities in search engine optimisation and search engine marketing, site audit, content optimization etc. Comprehensive coverage of marketing communication through social media is achieved through intensive case discussion sessions, group activities, practitioner lectures and insightful study materials. This module is accredited by the Institute of Direct and Digital Marketing (IDM).
Information Systems and Digital Transformation
  • Most businesses are undergoing some form of digital transformation, this module has been designed with business leaders to take a critical overview of the processes that are involved. You will develop a theoretical and practical understanding of the needs of organisations when strategically planning transformation and integrating business information systems. You will also achieve a holistic knowledge of the critical role of IS/T, both at corporate and business levels, enabling you to be ready to support and deliver professional, ethical and legal services in IS/T transformation.
Project Management, Leadership and Skills, Planning and Control
  • You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these qualities will develop your ability to lead complex projects.

Duration

Minimum 12 months, maximum 3 years.

Delivery Method

Mostly online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration, plus a one-week compulsory residency.

Places

The number of places per term is strictly limited to 90.

Terms

Four terms per year (winter, spring, summer and autumn).

Tuition Fees

13,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest-free instalments, however, the programme is not eligible for UK Postgraduate Loans for Master’s Study. The fees are for the entire programme and include all the courses as well as supervision for the final dissertation. Residency costs, such as airfare and accommodation, plus a 2,000 CHF (Swiss Francs) tuition fee for the residency, and some of the textbooks that you will need for the course are not included in these fees.

Accreditation and Recognition

All the University of Salford M.Sc. degrees programmes offered online are recognised worldwide. The University of Salford received a Royal Charter in 1967 by Her Majesty the Queen. The University of Salford is fully recognised by the British Government.

Program taught in:
  • English
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Last updated August 21, 2019
This course is Online & Campus Combined
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