The MBA is the prime management qualification for managers. Designed for your success, the MBA creates distinctive managers with a comprehensive knowledge of the latest business practices.
The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes; digital, technology, and data-driven or analytics-based approaches are becoming the new game. The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.
The MBA programmes benefit greatly from the internationality derived from recruiting students from across the globe and drawing on tutors well qualified in their field.
Learn at Switzerland’s premier private college and graduate with students from over 130 different countries and from the University of Cumbria.
Minimum 12 months, maximum of 5 years.
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
The number of places per term is strictly limited to 60.
In a study commissioned by Hitachi Capital Invoice Finance (2020) on over 9,500,000 previous university students in the UK, the University of Cumbria is ranked in the top three higher-education institutions in the North of the UK for students who go on to start or manage a business.
Four terms per year (winter, spring, summer and autumn).
Accreditation and Recognition
The University of Cumbria MBA programmes offered online in exclusive partnership with the Robert Kennedy College are Recognised Worldwide. Once you complete your studies at Robert Kennedy College, you will receive a degree from the University of Cumbria. The University of Cumbria received the University title, and degree awarding powers, from Her Majesty’s Most Honourable Privy Council. It is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Business, Innovation and Skills list of recognised UK awarding institutions.
Get more information about the Online MBA Digital Marketing!