Introduction
A distinguished MBA for career development in the global luxury sector, from one of the top public universities in London.
Academic excellence combined with the most modern online learning experience tailored to your career within the luxury industry. Through this 12-month MBA, you will gain a world-class accredited degree with a focus on the global luxury market, based on solving real industry projects with elite organisations. Whether you are passionate about hospitality, automotive, beauty, travel, fashion, jewellery, food, beverages or other luxury sectors - this unique MBA will prepare you to become an effective leader, equipped with real-world insights underpinned by relevant frameworks and tools required to achieve significant advancement in luxury brand management.
Gain exclusive insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more.
Explore the rapid technological and digital advancements in business and the impacts on structure, people and processes
Learn the mechanics of creating memorable brand experiences and competitively positioning your product or service within the market
Master the tools and frameworks for designing, managing, and enabling customers to optimise and customise their experience, to ensure customer delight to build and sustain brand loyalty
The University of East London ranked 2nd in UK for teaching quality
Over 44% Of Ducere students received a salary increase or promotion before graduating
No Exams. Deliver real results for real companies
What you'll learn
Business Strategy
Digital Transformation
Marketing in Luxury Brands
Leadership in Practice
Relationship Management
Humanising Digital Engagement
Understanding Customer Demographic Trends
Risk Management and Technology in Scaling Markets
Digital Disruption in Business: Rethinking Strategy, Competition, Data, Customers and Value
Process of Developing Brand Strategies, Brand Strength and Brand Equity in the market
Complete three real-world business projects with leading companies. Solve complex problems and deliver innovative solutions. Significantly enhance your professional portfolio. Network with the best in the market
Duration study load
Full-time: 1 year
Entrance requirements
5+ years management experience
OR
Bachelor's degree and 3+ years management experience
You will need to illustrate eligibility for the course by providing supporting documentation.
Career Outcomes
Luxury Brand Manager
Strategic Advisor
General Manager
Marketing Manager
Brand Executive
Managing Director
Public Relations Executive
Retail Business Manager
E-commerce Manager
Account Executive
Operations Manager
Executive Director
Course module structure
The course modules are structured to provide you with a scaffolded and applied approach to learning. By taking you on a learning journey that weaves business purpose, with strategy, finance and people-related aspects, you develop a core body of knowledge, capabilities, skills and tools for a workplace or start-up, grounded in relevant theory.
Master complex and specialised area of knowledge and skills relevant to senior business professionals in the context of luxury brand management and employ advanced skills to conduct research, or advanced technical or professional activity, accepting accountability for related decision making, including use of supervision.
Learn to combine creativity, originality, initiative, idea generation, design thinking, adaptability and reflexivity with problem identification, problem-solving, innovation, expression, communication and practical action.
Course aims and objectives
Critically analyse and evaluate a range of data to support complex decision making in the context of luxury brand management.
Plan and implement project management strategies to support organisational practices based on philosophical, environmental, social and financial factors and trends within the context of luxury brand management.
Articulate innovative and entrepreneurial solutions to establish strategic frameworks that will support luxury brands and their organisational vision.
Communicate the luxury brand organisational vision to lead effective change management practices encompassing diverse stakeholders.
Demonstrate creative problem-solving techniques underpinned by theoretical frameworks to support luxury brand organisational outcomes.
Recognition of prior learning
You may be able to get credit or RPL for some units of this course based on your previous education and work experience. This means the duration of the course may be reduced. Applicants are advised to contact the degree administrator.
Support and Delivery
When you study online with Ducere Global Business School and the University of East London, you'll benefit from:
Personalised student support from a friendly professional team.
One-on-one guidance and feedback from experienced academics.
An advanced online platform and access to study materials via the mobile app.
Study when it suits you - full-time or part-time, and anywhere on any device.
Opportunities to hear from and engage with business leaders at industry events.
Exclusive digital insights from business leaders including Fortune 500 CEOs, billionaires and philanthropists.
Intake Dates
22 February 2021
Degree Title
Master of Business Administration (Luxury Brand Management)
Total units to complete the degree
5
About Ducere Global Business School
Ducere delivers the world's innovative online degrees, together with its university partners. We believe that to be the best you need to learn from the best. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as KPMG, PwC, Disney, ATO, Telstra, Make-A-Wish and many more.
Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.
No Exams. Real business projects.
Tailor your assignments to your passions.
Unparalleled student support.
$1.4 million in scholarships awarded in the last 3 years.
