Online Course in Digital & Social Media Marketing Fundamentals

At your DMAC, we set out to create a comprehensive online learning experience that will enable anyone taking our course to work in the Digital & Social Media Marketing field immediately upon completion. This course is not about theory but about real-world application!

Our online course was created by Digital and Social Media Marketing experts who work day-to-day in Digital Marketing agencies and are mandated to keep up with the most recent Digital Marketing best practices and industry updates. The course provides a practical overview along with a detailed strategy and step-by-step campaign management insight.

The entire course curriculum consists of 16 sections and 80 modules.

By completing this course you will learn how to:

• Create effective social media campaigns on Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Pinterest and WhatsApp.
• Understand how to use Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with Google Search and Pay-per-Click.
• Define the key aspects of a compelling website that attracts online traffic and delivers an exceptional user experience (UX).
• Use email and Digital PR, to promote and advertise your business in a measurable way.
• Leverage the power of Blogging, Big Data, Artificial Intelligence, Chatbots, Influencer Marketing, and Content Marketing.

Part. 1: Digital Marketing Fundamentals

• The Basics: Introduction to the Internet
• Digital Marketing Fundamentals
• SEM: Search Engine Marketing
• Social Media Marketing & Website UX
• Online Marketing Strategy & Web Metrics

Part. 2: Social Media Marketing

• Introduction to Social Media Marketing – 2018/2019
• Creating a Social Media Marketing Strategy
• Facebook Marketing
• LinkedIn
• Instagram
• Twitter
• YouTube
• Snapchat
• WhatsApp

At yourDMAC our philosophy stems from the belief that online education is an “education without borders” and one should be able to learn what they want, how they want and when they want.

We Are With You All The Way

We understand that taking a detailed online course at your own pace may require a considerable amount of discipline and focus. Accordingly, we provide each student with their very own, personal Success Coach. Our Success Coaches are available to the student every business day and will communicate with the student whenever the student requires it or when the coach feels any guidance is required based on the student’s progress and quiz results.

Success Coaches can provide support in:

• English
• French
• Spanish
• Italian
• Dutch
• Portuguese
• Hebrew