Marketing & Digital Marketing

The primary objective of this short learning program is to learn how to analyze the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.


The Marketing & Digital Marketing program starts during the first week of each month. Applications close on the 15th of the previous month.


The assessment of the SLP’s consist of quizzes, discussions, a final assignment, and an online test.

Mode of delivery



3 weeks. This excludes the additional time that is given to complete the final assessment.


After the successful completion of the Marketing & Digital Marketing program, the student will receive a certificate issued and endorsed by the UFS. Recognition to the Higher Certificate in Management Development is available through RPL.

NQF level: 5

Credits: 12


Ansie Barnard

Strategic Partnerships

T: 082 900 1080 / 051 401 3204


Program taught in:
  • English (US)

See 16 more programs offered by University Of The Free State Business School Online »

This course is Online
Start Date
Feb 2020
3 weeks
4,400 ZAR
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