Designed to develop the knowledge and skills necessary to move through the creativity and innovation process and take new ideas to the commercial marketplace, this program provides an intensive examination of the scope of demands of real-world innovation and product development, whether tangible object, system or service.

Throughout this program, learn to think about designing new or updated products, services or processes, the logistics of implementing those ideas, and how to do it all in the corporate environment or entrepreneurial space. Leave this program equipped with the skills and expertise needed to operate in high-functioning teams and creative product- and service-development-focused environments.

Who Should Attend

  • Product development managers
  • Software managers
  • Engineers
  • First-line supervisors
  • Project managers
  • Entrepreneurs and “wantrepreneurs”
  • Marketing managers
  • R&D personnel
  • International audiences concerned with US design thinking

Career Insight

Occupational summary for managers in the United States:

  • Jobs: 446,942 (2018)
  • Projected Growth: 9.5% (2018-2028)
  • Annual Salary: $75k-$140k (25th-75th Percentile)

Program Benefits

  • After completing this program, students will be able to:
  • Formulate plans to implement new or updated products, services or processes or produce new devices, including plans to go to market
  • Design new or updated products, services, or processes to fulfill unmet needs
  • Create a plan using entrepreneurship strategies and tactics to advance employment in an organization focused on new product, service or process development
  • Analyze the viability of a new product or innovation, and identify potential challenges that may arise when bringing to market
  • Utilize rapid prototyping/systems thinking to refine new or updated products, services, and processes, or iterate on existing ideas or properties
  • Define customers and other relevant constituents, and utilize segmentation approaches to prioritize and determine gaps between wants, gets or unmet needs
  • Examine how customers perceive competitive products and services
  • Explain the rationale for the design and marketing plan for the new or updated product, service or process
  • Identify customers, product or service features, including pricing, promotion and distribution strategies to go to market

Course Schedule

Required Courses

  • Introduction to Innovation and Creativity (2.5 units)
  • Managing Development Projects (2.5 units)
  • Strategic Pitching, Networking and Marketing (2.5 units)
  • Leading Development Teams (2.5 units)

Program taught in:
  • English (US)

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Last updated June 10, 2019
This course is Online
Start Date
Open Enrollment
6 - 12 months
2,440 USD
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Online Certificate in Innovation & Product Development