Leave a Lasting Impression on Employers
Whether you’re driving down the highway or watching TV from your couch, you see advertisements everywhere. To create successful campaigns brands rely on marketing-savvy professionals who understand consumer behaviors and industry trends. In Post University’s marketing degree program, you will study these topics and more as you prepare for a marketing career as a customer relationship manager, social media marketer, public relations and fundraising manager, retail manager, sales account executive, or communications specialist.
Through analysis of current markets, you will learn to develop and measure the effectiveness of marketing strategies in business-to-business, business-to-consumer, and consumer-to-consumer segments across all sectors of the marketplace — locally, nationally, and globally. You will also gain job-oriented knowledge and skills in:
To reach your specific career goals, you can add specialized marketing courses in General Marketing, Sales Management, or International Marketing.
At Post University, we provide an educational experience that goes beyond curriculum and better prepares you for the real world once you get your degree. Our instructors are professional practitioners who bring years of experience from a variety of marketing jobs into the classroom, and they are always available to offer advice through any challenges you may face during your educational journey.
Featuring courses investigating Social Media marketing and Internet-specific media, students in this concentration will learn about companies that specialize in these areas, as well as the impact and use of social media, the internet, and interactive media to market to specific online audiences.
This concentration allows you to further expand your marketing knowledge with relevant upper-level electives.
Integrated Marketing Communications
Beyond theory, this concentration gives students hands-on opportunities to learn how to develop integrated marketing pieces for traditional or online delivery – or both – and ensure message consistency across platforms.
In this concentration, you will be introduced to the challenges associated with managing marketing operations in international companies and concepts and ideas for solving them. Your courses will cover logistics management, international economics, multi-cultural consumers, and more.
Market Research & Analytics
After completing your concentration in Market Research & Analytics, you’ll have the strategies needed to analyze data generated by the online customer activities. You’ll also gain best practices for using the digital analytical tools that help management gain the insights needed to make smart, data-driven, customer-relevant business decisions.
Through courses in marketing management, customer relationship management, and sales force management and leadership, you will learn to create successful long-term growth for brands and companies, while building meaningful connections and relationships with customers and employees.
Students in this concentration will learn what it takes to explore marketing career opportunities in a variety of sport-specific venues – professional, amateur, and collegiate. Upon completion, they’ll be able to lead marketing efforts at sports venues or online, from promotions to merchandising to advertising.
Bachelor of Science in Marketing Program Outcomes
Marketing Strategy - Evaluate the role of strategic marketing and formulate a plan to maximize an organization's overall marketing objectives.
Managing Marketing - Identify key target markets and develop a suitable strategic marketing mix to satisfy those key markets.
Marketing Research - Synthesize marketing research results to make better decisions in the creation of effective marketing strategies.
Business Ethics - Students will examine and apply ethical and professional behaviors and standards to contemporary business situations.
Communication - Students will communicate professionally using written and/or oral skills essential to success in the business environment.
Fundamental Business Concepts - Students will demonstrate the ability to apply the fundamental concepts of management, marketing, accounting, finance, and economics in a business environment.
Applicants seeking to apply for admissions to an Accelerated Degree Program online undergraduate program must be a high school graduate or meet one of the following requirements:
Possess a General Education Development (GED) certificate or state-specific equivalent diploma.
Possess a Home Study certificate or transcript from a Home Study program that is equivalent to high school level and recognized by the applicant’s home state, and they must be beyond the age of compulsory attendance in that state.
Post University will accept attestation as proof of graduation. In addition to attestation Post University will request any proof of graduation as outlined by the U. S. Department of Education and will evaluate the students that are not able to produce documentation. Post University relies on the students’ attestation of high school completion and will not mandate a separate document for all students. Additional acceptable forms of attestation may include proof of graduation included on the FAFSA, or any document deemed acceptable by the US Department of Education.
If for any reason, the attestation of high school graduation or GED completion is found to be false or untrue, the student will not have met an admissions requirement of Post University and will not be considered a regular student, and will be subject to immediate dismissal from Post University. Further, if the attestation is found to be false or untrue, all Title IV financial aid and state or institutional financial aid that was disbursed on the student’s behalf must be refunded to the appropriate source. The student will be responsible for Post University for all money refunded.
Post University takes a personal approach to education and a personal interest in each of our student’s success. Whether you learn on campus or online, you will receive one-on-one attention from our experienced faculty and staff.
We’re With You Every Step Of The Way
In the Malcolm Baldrige School of Business at Post University, we are committed to you and your ongoing success. That requires more than just giving lectures and handing out tests. It requires we do everything possible to provide an extraordinary learning experience. It requires more of us, and it will require more of you. As a student in the School, you are signing on for an education that will help make an impact on every facet of your life. You’ll be required to Think More, Do More, and Be More.
You won’t be alone. Your student advisors, school administration, and dedicated faculty will come along beside you to provide guidance, support, and real-world business insights for an educational experience unmatched in any industry. We’re focused on maximizing YOUR success.
Accreditation & Rankings
Programs within the Malcolm Baldrige School of Business have been continuously accredited by the Accreditation Council for Business Schools and Programs (ACBSP) Global Business Accreditation since 2014*. This means we meet or exceed established standards for these business programs around the globe. ACBSP Global Business Accreditation represents the highest standard of achievement, worldwide, for business programs that have a primary teaching focus as opposed to a research focus.
This course is taught in English.
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This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).