Official Master's Degree in Public Image, Event Management and Protocol

General

Read more about this program on the school's website

Program Description

Coordinates and directs all aspects that intervene in the management of the public image, the integral organization of events and protocol

The Official Master in Public Image, Event Management and Protocol of ENyD aims to train you in the domain of skills and capacities that allow you to carry out an adequate public projection of companies, people and institutions.

You will be trained in comprehensive knowledge of the most effective instruments for the definition and improvement of identities, organizational visibility, event management and protocol management.

In a novel way, the master's degree incorporates a specific module on Brand Development and Public Image in the curriculum. You will not only learn to project the brand identity of an organization and / or company, but you will also be able to advise third parties for the development of their public image.

At the end of the program you will be able to:

  • Lead complex teams at large events.
  • Project the brand identity of an organization, person and / or company.
  • Manage communication in institutions and organizations.
  • Use the events as a communication and marketing tool.
  • Direct and coordinate all aspects involved in the comprehensive organization of events.
  • All this from a renewed, modern perspective and adjusted to current demands.

Karri Saarinen presenting at Nordic Design

Curriculum

  • Protocol in Event Management
  • Event Design and Production
  • Planning of Media and Marketing in Events
  • Budget, Financing and Event Control
  • Public Image and Leadership Counseling Strategies
  • Brand and Identity
  • Crisis Management and Reputational Risk
  • Tools and Methods for an Impact Communication
  • External Practices
  • Final Master's Project

How do you study?

The subjects of the Official Master in Public Image, Event Management and Protocol are taken online, which makes it easier for you to organize your studies in a more flexible way, often while maintaining a regular job.

Take advantage of the flexibility of schedules and location that online training provides.

ENyD experiences

Last updated Aug 2020

About the School

ENyD es una escuela de negocios especializada en formación de posgrado que cuenta con una dilatada trayectoria en el sector de la educación a distancia dentro del ámbito empresarial. Desde hace casi 2 ... Read More

ENyD es una escuela de negocios especializada en formación de posgrado que cuenta con una dilatada trayectoria en el sector de la educación a distancia dentro del ámbito empresarial. Desde hace casi 20 años preparamos líderes y profesionales con el fin de que aporten valor en sus profesiones y puedan contribuir al progreso del espíritu emprendedor. Read less