Mba - specializing in fashion


Program Description


This MBA allows to acquire competencies to: analyze the bases of the strategic management studying its fundamentals, carry out the analysis of the market framework, with the purpose of enabling the student to formulate, implement and follow a successful management strategy; Evaluate the suitability of a business strategy, analyzing the marketing plan on which it is based, in order to make decisions about the most appropriate marketing channels, thus guaranteeing the desired results for your company; Acquire the necessary knowledge for the direction and management of the different areas and departments that allow the good functioning of a company, dominating its fundamental guidelines.

Software licenses included:

IMF Business School, in partnership and collaboration with SAGE, a leading enterprise management software company, offers students, at no cost, educational licenses for the following programs:

  • Sage Nominaplus
  • Sage Contaplus
  • Sage Facturaplus

Access Requirements

Bachelor's or equivalent professional experience


  • Entrepreneurs and executives who work in the fashion sector and who need an update of their knowledge or a more complete and current view of the sector panorama and the best tools to be more competitive
  • Students of fashion and other disciplines of fashion design, fashion designers and entrepreneurs with a desire to undertake a fashion related idea
  • Fashion workers who want to update and increase their knowledge, as well as people who, out of necessity or interest, should deepen the dynamics of the fashion industry
  • All those who want to do an MBA with the possibility of increasing their knowledge in the fashion sector
  • Executives or managers with no specific knowledge of the sector, who need to acquire them


Module I

Organizational Structure and Strategic Direction of the Company

  1. Principles and Foundations of Strategic Management
  2. Competition Analysis
  3. Fundamentals of strategy formulation
  4. Implementation of the strategy
  5. Strategy and management of change
  6. Types of companies

Module II

Economic Framing

  1. Fundamentals of economics and business
  2. Company and financial statements
  3. Fundamentals of financial accounting

Module III

Financial management

  1. The role of financial management
  2. Management Accounting
  3. Investment analysis
  4. Forms of financing

Module IV

Marketing and Commercial Management

  1. Marketing concepts and policies
  2. Market studies
  3. Sales forecast
  4. Business action plan
  5. Approach to the world of marketing
  6. Elaboration of the digital media plan
  7. Digital Marketing Competition Analysis
  8. Channels for projecting marketing campaigns

Module V

The Human Factor in the Organization

  1. Business organization and change management
  2. Strategic planning
  3. Compensation policy and incentive systems
  4. Control panel for people management
  5. Knowledge management response to multiculturalism
  6. Management of individual and group behavior

Module VI

Personal and Management Skills

  1. Approach to management skills
  2. Implementation of management skills
  3. The leadership. Personal and key management skills
  4. The leader in the organization
  5. Emotional intelligence applied to the development of management skills
  6. Internal and external communication

Module VII

Introduction to Fashion and Trend Analysis

  1. Introduction
  2. Fashion in the twentieth century
  3. Current context: who is who in the sector
  4. Coolhunting: Market Analysis and Trends

Module VIII

The Importance of Communication in Fashion

  1. Introduction
  2. Marketing Fundamentals
  3. Fashion Marketing Tools: Communication and Image
  4. Branding
  5. Conclusions

Module IX

Guidelines for Entrepreneurship, Managing and Growing a Fashion Company

  1. Fundamental aspects when materializing the idea
  2. Business model
  3. Company Plan
  4. Financing
  5. Company formation
  6. Accounting
  7. Product design and development
  8. Production
  9. Sales

Module X

Master's Final Work


English course

Basic, Pre-intermediate, Intermediate or Advanced
The student can choose one of the four levels


The MBA - Specialization in Fashion offers a totally flexible methodology adapted to your needs, regardless of geographical location or availability of time.

E-Learning Methodology: All content will be available on the campus virtual campus 24 hours a day, 7 days a week, without any mandatory schedule so it becomes extremely flexible. In this way, it is easy to reconcile an active professional life with an excellent academic formation.

All contents are updated with great technical rigor, are easy to understand and have a clear practical vocation.

The IMF Business School offers its students:

  • Personal tutorials (chat, phone, email)
  • Webinars
  • Discussion and discussion groups through forums and chats
  • Self evaluation tests
  • Case studies and documentation
  • Possibility of live lessons
  • Virtual Library


Continuous evaluation as the MBA - Specialization in Fashion study is advanced. Each module is evaluated through the combination of online exams and case study development.

The achievement of the double degree, Master IMF Business School + Master Camilo José Cela University, is subject to overcoming all modules and preparing a final evaluation work.


The Course Tutors Panel is comprised primarily of corporate and academic professionals who can pass on to students real work experience and practical examples from their experience in business activity.

Download the programmatic content to know the Panel of Tutors.

Career Opportunities

This MBA with Specialization in Fashion is aimed at:

  • Entrepreneurs and directors who work in the sector and who need a more complete view of the current panorama, as well as the most current tools to be more competitive
  • Fashion students and other design disciplines, designers and entrepreneurs willing to undertake an idea related to fashion
  • Fashion workers who want to update their knowledge and deepen the dynamics and functioning of the industry
  • Fans who want to study an MBA with the possibility of increasing their knowledge in the field, favoring their cultural background in an increasingly necessary discipline in any business environment
  • Directors or managers with no specific knowledge in the sector and need to acquire them
Last updated Jul 2017

About the School

O IMF Portugal é uma sociedade comercial de Direito Português inserida no grupo IMF Business School, e a sua atividade dirige-se aos Países de Língua Oficial Portuguesa. O IMF Portugal tem como objeto ... Read More

O IMF Portugal é uma sociedade comercial de Direito Português inserida no grupo IMF Business School, e a sua atividade dirige-se aos Países de Língua Oficial Portuguesa. O IMF Portugal tem como objeto o exercício das atividades de representação, divulgação, promoção e comercialização em Portugal e nos demais Países de Língua Portuguesa, cursos ministrados por instituições que prestam formação à distância (e-learning), Universidades, Politécnicos e Escolas, sejam nacionais ou estrangeiros. Read less
Lisbon , Portugal Online + 1 More Less