Mba - specialization towards tourism companies


Program Description

Mba-touristic companies

This Master enables you to:

  • Analyze the bases of the strategic direction through the studies of its fundamentals and analysis of the competitive environment
  • Being able to evaluate the suitability of a commercial strategy, analyzing the marketing plan on which it is based, deciding the most appropriate marketing channels, etc., thus guaranteeing the desired results for the company
  • Acquire the necessary knowledge for the direction and management of the different matters that allow the correct functioning of a company, mastering the fundamental guidelines of creation and practice of each one of them
  • To know the determining importance of hotel establishments, extra hotels, catering and leisure in the tourist industry, discovering the potential of new proposals linked to nature, social spaces and gastronomic experience
  • Learning how to manage globalization and the opening of markets through pricing techniques and competitive strategies
  • Understand the enormous transformation that Tourism has experienced through social networks as a space where the experience of the journey connects and lives, knowing how to take advantage of this connectivity between the company and the client
  • Discover the education needed in the tourism industry as a principle of economic, social and environmental sustainability of tourism

Software licenses included:

IMF Business School, in partnership and collaboration with SAGE, a leading enterprise management software company, offers students, at no cost, educational licenses for the following programs:

  • Sage Nominaplus
  • Sage Contaplus
  • Sage Facturaplus

Access Requirements

Bachelor's or equivalent professional experience


Graduates who want to develop their professional career within the direction and management of tourism companies Professionals and entrepreneurs who want to develop or enhance their managerial skills and improve their positioning in the labor market in the tourism industry.


Module I

Organizational Structure and Strategic Direction of the Company

  1. Fundamentals of strategic direction
  2. Competitive analysis
  3. Fundamentals of strategy formulation
  4. Implementation of strategy
  5. Strategy and business change
  6. Types of companies

Module II

Economic Involvement

  1. Fundamentals of business economics
  2. Company and financial statements
  3. Fundamentals of financial accounting

Module III

Financial management

  1. The role of financial management
  2. Management Accounting
  3. Investment analysis
  4. Means of financing

Module IV

Marketing and Commercial Management

  1. Marketing concepts and policies
  2. Market Research
  3. Sales forecast
  4. Business action plan
  5. Review of the marketing world
  6. Designing a digital media plan
  7. Analysis of digital marketing skills
  8. Campaign design placements

Module V

The Human Factor in the Organization

  1. Business organization and change management
  2. Strategic Planning
  3. Compensation policy and compensation systems
  4. Control panel for people management
  5. Knowledge management response to multiculturalism
  6. Management of individual and group behavior

Module VI

Personal and Policy Skills

  1. Approach to management skills
  2. Implementation of management skills
  3. Leadership. People Skills and Key Policy
  4. The leader in the organization
  5. Applied emotional intelligence in the development of managerial skills
  6. Internal and external communication

Module VII

Hospitality Management, Extra-Shelters and Camping

  1. Management of hotels, outlets and camping
  2. Management of accommodation and activities related to rural tourism
  3. Tourist information and distribution
  4. Transport, Restoration, Theme Parks and Natural Spaces
  5. Revenue Management: strategy, management and pricing

Module VIII

Digital Marketing and e-Commerce

  1. Social Media and Community Management
  2. Marketing in Search Engines: SEM, SEO and Web Analytics
  3. E-commerce in tourism and digital marketing plan
  4. Geolocation, Geomarketing and Online Reputation
  5. Relational marketing in tourism

Module IX

Innovative, Sustainable and Responsible Tourism

  1. The tourism ecosystem and new trends
  2. Innovation and design thinking in tourism and leisure
  3. ICT and model change in the tourism sector
  4. Ethical, sustainable and responsible tourism
  5. Cultural tourism and cultural creative industries

Module X

Master's Final Work


English course

Basic, Pre-intermediate, Intermediate or Advanced
The student can choose one of the four levels


The MBA - Specialization in Tourism offers a totally flexible methodology adapted to your needs, regardless of geographical location or availability of time.

E-Learning Methodology: All content will be available on the campus virtual campus 24 hours a day, 7 days a week, without any mandatory schedule so it becomes extremely flexible. In this way, it is easy to reconcile an active professional life with an excellent academic formation.

All contents are updated with great technical rigor, are easy to understand and have a clear practical vocation.

The IMF Business School offers its students:

  • Personal tutorials (chat, phone, email)
  • Webinars
  • Discussion and discussion groups through forums and chats
  • Self evaluation tests
  • Case studies and documentation
  • Possibility of live lessons
  • Virtual Library


Continuous evaluation as one advances in the study of MBA - Specialization in Management of Tourism Companies. Each module is evaluated through the combination of online exams and case study development.

The achievement of the double degree, Master IMF Business School + Master Camilo José Cela University, is subject to overcoming all modules and preparing a final evaluation work.


The Course Tutors Panel is comprised primarily of corporate and academic professionals who can pass on to students real work experience and practical examples from their experience in business activity.

Download the programmatic content to know the Panel of Tutors.

Career Opportunities

At the end of our MBA with Specialization in Tourism Business Management, you will be prepared to practice as:

  • Director and Business Manager in Companies of the Tourism and Leisure Sector
  • Business Development Manager
  • Commercial and / or Marketing Director in Tourism and Leisure Companies
  • Entrepreneur
Last updated July 2017

About the School

O IMF Portugal é uma sociedade comercial de Direito Português inserida no grupo IMF Business School, e a sua atividade dirige-se aos Países de Língua Oficial Portuguesa. O IMF Portugal tem como objeto ... Read More

O IMF Portugal é uma sociedade comercial de Direito Português inserida no grupo IMF Business School, e a sua atividade dirige-se aos Países de Língua Oficial Portuguesa. O IMF Portugal tem como objeto o exercício das atividades de representação, divulgação, promoção e comercialização em Portugal e nos demais Países de Língua Portuguesa, cursos ministrados por instituições que prestam formação à distância (e-learning), Universidades, Politécnicos e Escolas, sejam nacionais ou estrangeiros. Read less
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