Mba - enology specialization


Program Description


This Master enables you to:

  • Direct and manage the different areas that allow the correct functioning of a company;
  • Evaluate the adequacy of a commercial strategy, analyzing the marketing plan on which it is based, decide the most appropriate marketing channels to guarantee the results that the company seeks;
  • Acquire the necessary knowledge related to wine culture, marketing, service and consumption, as well as the technical and industrial knowledge involved in working with professional sommeliers;
  • Perform the tasks of sommelier with effectiveness and responsibility;
  • To develop research processes related to oenology;
  • Understand the cultural historical context of wine as a fundamental ingredient in this culture;
  • To learn the fundamental aspects related to viticulture and oenology, as well as the different typologies of wine;
  • Know the tasting process, with the organoleptic characteristics of the wine sensory examination, as well as the appropriate service.

Software licenses included:

IMF Business School, in partnership and collaboration with SAGE, a leading enterprise management software company, offers students, at no cost, educational licenses for the following programs:

  • Sage Nominaplus
  • Sage Contaplus
  • Sage Facturaplus

Access Requirements

Bachelor's or equivalent professional experience


  • Professionals of the sector: Hotel Managers and Managers: Hotels, Restaurants, Garrafeiras, Gourmet Shops, etc., who want to make a specific MBA, that brings them knowledge, in these essential subjects for the good performance of their activity
  • Professionals from other amateur areas of Gastronomy and Oenology who need to improve their knowledge in this area
  • Wine aficionados who want to do an MBA, with the possibility to improve and consolidate their knowledge in this matter, Students seeking a professional exit in the hotel sector
  • Professionals from any area who want to start their own business in this area of ​​Viticulture


Module I

Organizational Structure and Strategic Direction of the Company

  1. Principles and Foundations of the Strategic Direction
  2. Competition Analysis
  3. Fundamentals of Strategy Formulation
  4. Strategy Implementation
  5. Strategy and Change Management
  6. Types of companies

Module II

Economic Framing

  1. Fundamentals of Economics and Business
  2. Company and Financial Statements
  3. Fundamentals of Financial Accounting

Module III

Financial management

  1. The Role of Financial Management
  2. Management Accounting
  3. Investment analysis
  4. Forms of Financing

Module IV

Marketing and Commercial Management

  1. Marketing Concepts and Policies
  2. Market studies
  3. Sales forecast
  4. Business Plan of Action
  5. Approach to the World of Marketing
  6. Elaboration of the Digital Media Plan
  7. Digital Marketing Competition Analysis
  8. Channels for Projecting Marketing Campaigns

Module V

The Human Factor in the Organization

  1. Business Organization and Change Management
  2. Strategic planning
  3. Compensation Policy and Incentive Systems
  4. Control Panel for People Management
  5. Multiculturalism Knowledge Management
  6. Management of Individual and Group Behavior

Module VI

Personal and Management Skills

  1. Approach to Management Skills
  2. Application of Management Skills
  3. The leadership. Personal Competence and Key Management
  4. The Leader in the Organization
  5. Emotional Intelligence Applied to the Development of Management Skills
  6. Internal and External Communication

Module VII

Cultural Historical Context

  1. And Wine made Man
  2. A Well-Watered Culture
  3. A Spain of Thousand Wines
  4. The best Wines of the World
  5. The habit of drinking
  6. Rich and Healthy

Module VIII

Wine Technician

  1. The vineyard, a Magical Laboratory
  2. Quality Factors: Climate, Soil, Varieties
  3. Cultivation, and the fight against Adversity
  4. From the Wort to the Wine
  5. The Elaboration Processes
  6. The good "Crianza"
  7. Other types of wine: Sparkling (Cavas), Generous, Sweets
  8. Wine Glossary

Module IX

Proof, Service and Conservation of Wine

  1. A Sensory Adventure
  2. The Colors of Wine
  3. The Nose, Precision Instrument
  4. The Taste of Wine
  5. The Sense of Tact
  6. The Test Notes
  7. Wine Service
  8. Create and Maintain a Winery

Module X

Master's Final Work


English course

Basic, Pre-intermediate, Intermediate or Advanced
The student can choose one of the four levels


The MBA - Specialization in Oenology offers a totally flexible methodology adapted to your needs, regardless of geographical location or availability of time.

E-Learning Methodology: All content will be available on the campus virtual campus 24 hours a day, 7 days a week, without any mandatory schedule so it becomes extremely flexible. In this way, it is easy to reconcile an active professional life with an excellent academic formation.

All contents are updated with great technical rigor, are easy to understand and have a clear practical vocation.

The IMF Business School offers its students:

  • Personal tutorials (chat, phone, email)
  • Webinars
  • Discussion and discussion groups through forums and chats
  • Self evaluation tests
  • Case studies and documentation
  • Possibility of live lessons
  • Virtual Library


Continuous evaluation as one advances in the study of the MBA - Specialization in Oenology. Each module is evaluated through the combination of online exams and case study development.

The achievement of the double degree, Master IMF Business School + Master Camilo José Cela University, is subject to overcoming all modules and preparing a final evaluation work.


The Course Tutors Panel is comprised primarily of corporate and academic professionals who can pass on to students real work experience and practical examples from their experience in business activity.

Download the programmatic content to know the Panel of Tutors.

Career Opportunities

At the end of our MBA with Specialization in Oenology you will be prepared to exercise as:

  • Director or Business Manager in Companies of the Hotel or Agro-Food Sector
  • Business Development Manager
  • Commercial Director and / or Marketing in Companies of the Wine Sector
  • Technical Advisor of Viticulture and Enology
  • Wine Technician
  • Sommelier
  • Entrepreneur
Last updated Jul 2017

About the School

O IMF Portugal é uma sociedade comercial de Direito Português inserida no grupo IMF Business School, e a sua atividade dirige-se aos Países de Língua Oficial Portuguesa. O IMF Portugal tem como objeto ... Read More

O IMF Portugal é uma sociedade comercial de Direito Português inserida no grupo IMF Business School, e a sua atividade dirige-se aos Países de Língua Oficial Portuguesa. O IMF Portugal tem como objeto o exercício das atividades de representação, divulgação, promoção e comercialização em Portugal e nos demais Países de Língua Portuguesa, cursos ministrados por instituições que prestam formação à distância (e-learning), Universidades, Politécnicos e Escolas, sejam nacionais ou estrangeiros. Read less
Lisbon , Portugal Online + 1 More Less