Why Online Master in Digital Business in Barcelona Study Digital Business in a Business School where “Digital” is at its core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies. Choose Your Study Track – Become a digital entrepreneur or contribute to digital strategies of an existing organization. Program Description

The Online Master in Digital Business is by far the most relevant and innovative Online Master program for the challenges facing professionals today. By using a multitude of teaching methods – everything from case studies to industrial visits, workshops and more – students will learn to become change agents in the digital arena with a global vision transferable to markets worldwide. Program coursework is very expansive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more. Electives are provided so students may tailor the program to either suit their needs as an entrepreneur, for those who want support in digital startup techniques or as a corporate professional seeking to drive the transformation of a company. GBSB Global Business School’s Online Master in Digital Business prepares students to face the challenges of the transforming business world. The Online Master in Digital Business helps students to compete in a highly digitalized economy and teaches the competencies that give them the cutting edge over their... [-]

The vertiginous advance of the digital economy in the international context shows a present and future in which companies must compete in a globalized scenario, with Internet as main way of business and, by its very nature, as a key element in its internationalization. Another reality to be taken into account is the manifest imbalance between Spanish companies and those of other more vigorous economies, which have a longer time span both in the integration of the digital aspects in their strategies and in the preparation and knowledge of their professionals in Their tools.

The Master in International E-Business Was born with the objective of contributing to the transformation of our companies and professionals to this new environment and is the result of the fusion of the knowledge necessary to develop an international trade strategy with the digital tools of compulsory use for the achievement of this objective. ICEX España Exportación e Inversiones provides a wide training experience in the digital training of international executives.... [-]

The boom and professionalization of the digital sector along with increased competition in sectors such as the "mobile" or "e-commerce" force companies to monitor, measure and optimize the advertising process and buying in each of its stages, and turn each visit into a business opportunity by offering memorable experiences.

In order to solve these problems and with the sole objective of improving results emerge new professional profiles such as digital analyst and conversion optimizer (CRO) and user experience (UX).

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business.... [-]