“Social media” is an umbrella term for a number of online communicative platforms intended to help businesses and individuals better interact with one another in a virtual environment. Social media programs and courses teach students how to help companies utilize social media channels to their benefit.

A master’s program is a focused degree that requires about two years of classwork, research, and possibly a thesis paper to earn. This advanced program of study allows students to further specialize their schooling in an area that interests them.