View Online Masters in Marketing Studies in Portugal 2019
A master program may be offered in a variety of different fields, allowing students of almost any subject to enhance their knowledge and improve their credentials. This degree generally takes one to three years to obtain, although requirements may vary.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.
The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the ne
The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.
With this training, you will also learn to:
Analyze the fundamentals of a strategic vision of innovation, studying its fundamentals, analyzing the competitive environment, in order to allow the student to formulate, implement and monitor an innovative strategy for success
Evaluate the appropriateness of an innovative strategy, analyzing the marketing plan on which it is based, deciding the most appropriate channels of digital marketing, etc., thus guaranteeing the desired results for your company
Learn more about the new market trends, the customer and models
Helping to incorporate the most appropriate technology in business processes
Evaluate the transformation of the company into a digital environment
Develop and manage business scanning projects
Marketing and advertising or digital marketing professionals, entrepreneurs, directors and managers of SMEs who want to refocus their career in digital marketing or need
The Master in Marketing and Digital Communication enables you to:
Mastering digital media and engaging online advertising;
Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads;
Learn the tactics and measures necessary to achieve a good positioning in the search engines;
Define key KPIs and metrics for each channel and online marketing strategy;
Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests;
Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks;
Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion;
Manage marketing, display and affiliate email campaigns;
Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo).
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business
Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques....
The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the profess
The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil .
This program aims to go beyond know-how, training professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the business fabric to win in the new digital economy.
A program that brings together a group of experts who are daily in the market, using these new digital means and allowing the sharing of best practices at any given time....