Online Master's Degree in Marketing Studies in Europe

Top Online Master's Degrees in Marketing Studies 2018/2019 in Europe

Marketing Studies

A master’s degree is a postgraduate study program that provides students with an in-depth and highly specialized education in their chosen field. Receiving this degree may improve job prospects for graduates by refining the knowledge and experience they have in their chosen field.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

Master's Degree Online in Marketing Studies in Europe

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Master's Degree in Political Marketing

Rome Business School
Online Part time 12 months Open Enrollment Italy Rome

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive. [+]

Starting date: each year, in March and October.

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - a Practical organization of the event. The electoral system and its... [-]


Online Masters Degree in Advertising Strategy & Planning

Flexible Learning with Falmouth University
Online Part time 2 years January 2019 United Kingdom Saint Ives

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department. [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]


Master in Innovation and Tourism Marketing Online

UCAM Universidad Católica San Antonio de Murcia
Online Part time 1 year September 2019 Spain Spain Online

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student. [+]

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student.

This online program is designed to be available completely online to those who want to advance their education profile while also maintaining their professional career and daily routines.

Students who wish to partake in this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field.

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.... [-]


International master's degree in marketing management

EAE Business School
Online & Campus Combined Full time 12 months April 2019 Spain Barcelona

The International Master in Marketing Management and Market Development is designed to train professionals to lead these changes and know how to convert market opportunities and challenges into competitive advantages for the company. [+]

The growing demand for professionals in the field of corporate image and identity serves two causes. The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need.... [-]


Master in Marketing, Marketing and Revenue Management

OSTELEA | Distancia
Online Part time September 2019 Spain Madrid Barcelona Spain Online + 1 more

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. [+]

More expansion, greater competitiveness

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. This radical change is not only given from within the sector but also from outside, subject to the push that the internet represents and changes in consumer habits. Unlike what happened a few years ago - when customers went to travel agencies - the client is currently an active part in the process of searching, planning and booking their trips and services through the Internet, without any need to resort to intermediaries. The volatility of prices caused by the immediacy of the new online agencies, the overwhelming offer of hotel beds, low-cost flights has generated a generalized increase in global tourism and, consequently, have made the competitiveness of the entire sector grow.... [-]


Master online in marketing and sales direction

EAE | Programas Distancia
Online Part time 12 months September 2019 Spain Spain Online

The objective of the Online Master in Marketing is to empower the participants to plan and develop innovative marketing and sales management strategies. It emphasizes the mastery of techniques and tools specific to this area to influence in advance the demand according to the orientation of the market. [+]

Become the strategist your business needs Creative, innovative, effective: become the strategist looking for companies with this master in marketing

The objective of the Online Master in Marketing is to enhance the ability of the participants to Plan and develop innovative marketing and sales management strategies. Emphasizes the domain of Techniques and tools Specific areas of this area to influence in advance the demand Depending on market orientation.

Objectives of the Master in Marketing and Sales Management: What will your participants achieve? Know the new trends in marketing and implement the most appropriate strategies in each moment. Analyze consumers and new distribution channels to offer competitive responses, tailored to their needs. Develop personal skills and competences of communication and leadership. Access the address of the Marketing Department. Acquire the keys to designing effective campaigns and managing commercial teams ... [-]

Online master in communication and political marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Online Full time 1 year September 2019 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


Official master's degree in marketing and digital advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Master in Marketing

London School of Design and Marketing (PT)
Online Full time 12 months November 2018 United Kingdom London

Marketing plays a vital role in every business. As a result, as long as the concept of economics and business exists, the demand for marketers will never end. The MSc in Marketing will expand and develop new knowledge, new skills and effective methodologies needed to become a highly qualified marketing specialist, which will help you achieve higher career goals. [+]

We are an online teaching institution available in 3 languages ​​(English, Spanish and Portuguese) based in London but with online courses accessible worldwide.

Why the MSc in Marketing?

Marketing plays a vital role in the business world, which is becoming more demanding and competitive. The labor market seeks highly skilled, creative, innovative and endowed with effective strategies in international contexts. These professionals are expected to be able to provide answers in solving management and strategy problems in various business areas.

The MSc in Marketing at the London School of Design and Marketing will expand and develop new knowledge, new skills and effective methodologies for marketers to become highly qualified specialists, achieving high career goals.... [-]


Online Master in Marketing Management

GBSB Global Business School - Online programs
Online Full time Part time 9 - 12 months Open Enrollment Spain Spain Online + 1 more

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. [+]

Why Online Master in Marketing Management A personalized curriculum sets the Online Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Online Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. This allows for more effective development, enhancement and refinement of marketing knowledge and skills that are so critical to the professional success in the field of marketing management. The Online Master of Science in Marketing Management teaches students not only tactical skills and techniques in the field of marketing but also how to apply them to real-world business initiatives. The program offers insight into designing marketing strategies for current and potential customers and markets, as well as teachings fundamental managerial concepts like understanding the financial environment and strategic management of an international organization. During the Online Master in Marketing Management program,... [-]


Online Master in Digital Marketing with Specialty in E-commerce or Sales

Instituto Europeo de Posgrado - España
Online Campus Part time 1500 hours Open Enrollment Spain Spain Online + 1 more

You will become a quoted Digital Marketing professional, learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing. [+]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the European Graduate Institute (IEP) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

E-business marketing and management

OBS Business School
Online Full time Part time 12 months February 2019 Spain Barcelona Madrid + 2 more

With a Masters in Marketing and Sales Management you will develop the technical, strategic and personal skills to train you as an innovative knowledge management, with a broad vision of the company and ability to meet the challenges posed by current addresses and Commercial Marketing. [+]

Master online showing keys to attract, sell, satisfy and retain customers

Presentation of the Master in Marketing and Sales Management

At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it.

Oversupply and the difficulty to differentiate draw a competitive landscape and augment the need to focus on the client.... [-]


Masters degree in business management and marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity ... [+]

Taking as its starting point the current market dynamics, which are characterized by low growth rates or saturation thereof and in which, in general terms, supply far exceeds demand, they set a context which only those companies and organizations that are able to adapt to the needs and demands of the markets in which they operate will continue to operate and develop in them.

The Master in Business Management and Marketing is an official title whose curriculum is published in the Official Gazette number 75 of 28 March 2012.

Addressed to

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity.... [-]


Master's degree in tourism innovation and marketing - online

Universidad Católica San Antonio de Murcia
Online Full time Part time 1 year November 2018 Spain Spain Online + 1 more

The offer of a Master's Degree in Innovation and Tourism Marketing by the UCAM, as an affiliate member of the World Tourism Organization (UNWTO), is an essential step in the training of all professionals and a qualitative leap in the modernization of management, sustainability And improving the competitiveness of destinations and tourism enterprises. [+]

General information Modality : online Beginning : November Duration : 1 academic year ECTS Credits : 60 Director : Ginesa Martínez del Vas Presentación

Tourism accounts for one-third of the value of world trade and global exports of services. It is the sector that generates more jobs and has proven to be a sector impermeable to the crisis. It is definitely a strategic sector and a clear bet for the future.

The constant appearance of new competitors, as well as the technification, specialization and professionalization of the sector, require an effort of innovation by destinations, companies and people. This innovation requires a deep knowledge of markets and customers, a creative effort, the implementation of cultural models and the development of technological tools through knowledge and skills that this Master will help you to acquire.... [-]


Masters in advertising design and innovation in brand communication

Escuela Superior de Diseño de Barcelona
Online Full time 12 months May 2019 Spain Barcelona

With this program you'll be a communicator with an open and creative mind, and get a view of the cross-sectional design. [+]

Society as we knew a few years ago no longer exists. The influence of technological progress is so great that no one dares to make long-term predictions about where we are headed. Any race, especially those related to communication and branding requires a constant questioning of its own parameters and rationale. What it was 10 years ago, it is history. What matters is how we adapt our way of working to the constant digital and social progress.

Communicators today must understand the deep relationship between technology, personal values ​​and human relations to apply to branding. Otherwise, they will not get generate relevant messages for brands and products.

This reflection is born this Masters in Advertising Design and Innovation in brand communication. And also the fact that, fortunately, always a known starting point will be necessary: ​​Creativity. An idea, a story to tell, an App that connects with people, a tweet to mobilize thousands of people. In short, creativity, in its broadest definition, it becomes more than ever the benchmark for any communicator. At the starting point and also the very purpose of brand management.... [-]