Online Master's Degree in Marketing Studies

Best Online Master's Degrees in Marketing Studies 2018

Marketing Studies

Marketing experts have a highly developed sense for creating, providing and communicating valuable offerings from a business in order to procure value in return. Master in Marketing programs develop the essential knowledge and skills necessary to perform market research, brand management, direct marketing, sales promotion and more. While the marketing discipline may be broad and complex, Master in Marketing online programs provide comprehensive, practical lessons in the application of modern marketing, developing students' confidence in developing marketing strategies and analyzing product or service promotion.

Using a combination of advanced online networking and communication methods, Master in Marketing Studies online programs offer students the chance to complete their degree program over the web. Students benefit from the expertise of professional coaches and professors, open forums for communication with the diverse class of colleagues and a flexible study schedule. Offered at universities and business schools in Europe, Oceania and America, students may be required to visit campus occasionally to complete practical assessments or a master's thesis.

If you have a bachelor's degree in a related field and would like to add a competitive edge to your marketing expertise, scroll down to learn more about Master in Marketing online degree programs, today!

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Online Master in Marketing and Communications

Rome Business School
Online Part time 1 year Open Enrollment Italy Rome Italy Online + 1 more

Join the most international business school in Europe! The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. [+]

Starting date: each year, in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]


International Master's Degree In Marketing Management

EAE Business School
Online & Campus Combined Full time 12 months October 2018 Spain Barcelona

The International Master in Marketing Management and Market Development is designed to train professionals to lead these changes and know how to convert market opportunities and challenges into competitive advantages for the company. [+]

The growing demand for professionals in the field of corporate image and identity serves two causes. The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need.... [-]


Online Masters Degree in Advertising Strategy & Planning

Flexible Learning with Falmouth University
Online Part time 2 years September 2018 United Kingdom Saint Ives

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department. [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]


Master in Innovation and Tourism Marketing Online

UCAM Universidad Católica San Antonio de Murcia
Online Part time 1 year September 2018 Spain Spain Online

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student. [+]

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student.

This online program is designed to be available completely online to those who want to advance their education profile while also maintaining their professional career and daily routines.

Students who wish to partake in this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field.

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.... [-]


Master In Marketing

London School of Design and Marketing (PT)
Online Full time 12 months September 2018 United Kingdom London

Marketing plays a vital role in every business. As a result, as long as the concept of economics and business exists, the demand for marketers will never end. The MSc in Marketing will expand and develop new knowledge, new skills and effective methodologies needed to become a highly qualified marketing specialist, which will help you achieve higher career goals. [+]

We are an online teaching institution available in 3 languages ​​(English, Spanish and Portuguese) based in London but with online courses accessible worldwide.

Why the MSc in Marketing?

Marketing plays a vital role in the business world, which is becoming more demanding and competitive. The labor market seeks highly skilled, creative, innovative and endowed with effective strategies in international contexts. These professionals are expected to be able to provide answers in solving management and strategy problems in various business areas.

The MSc in Marketing at the London School of Design and Marketing will expand and develop new knowledge, new skills and effective methodologies for marketers to become highly qualified specialists, achieving high career goals.... [-]


Online Master In Strategic Brand Management And Communication

LaBasad - Barcelona School of Arts & Design
Online Full time 1 year May 2019 Spain Spain Online

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal. [+]

Online Master in Strategic Brand Management and CommunicationObjectives of the Master

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal.

With the Online Master in Management and Strategic Communication of Fashion Brands of LABASAD , the complete cycle of fashion is managed, from the conceptualization of the product until it is placed in the store and entered into the customer's bag.

Acquire styling techniques when dressing.Establish the necessary foundations to develop a collection.Know the importance of marketing at the point of sale.Understand the whole ecosystem after the fashion business.Combining creativity, management skills and entrepreneurial attitudes.Expand the skills and abilities to work with innovation teams.Study plan# 1 Module - HISTORY AND ANALYSIS IN THE FASHION SECTORFashion history: fashion and trendsAnalysis and positioning in the fashion sector# 2 Module - COLLECTION PURSUIT: CREATE AND PREPARE COLLECTIONPreparation and design of collectionsFashion design manufacturing processesProduction managementMarketing and retail marketing strategiesRealization of the collection's LookbookRealization of the Fashion Film of the collectionStyling and other disciplines# 3 Module - DISSEMINATION OF THE COLLECTION: MARKETING AND COMMUNICATIONCreation of the brand imageAdvertising and media relationsCommunication and PR at Fashion eventsInfluencer and RRSS in the fashion sectorFinal Master ProjectAccess requirements... [-]

Official Master's Degree In Marketing And Digital Advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Master In Digital Sales

Three Points Digital Business School
Online & Campus Combined Full time 9 months October 2018 Spain Spain Online

The digitalization of the environment has catalyzed the emergence of new business models and organizations that in a few years have become leaders in their sectors. [+]

The digitalization of the environment has catalyzed the emergence of new business models and organizations that in a few years have become leaders in their sectors. A clear example is the eCommerce sector, which in recent years has gained popularity as a business concept among service companies, and its turnover increased over the year 2017 by more than 23%.

These results are due to the fact that large companies are betting heavily on their online channel. In addition, the constant improvement and boom of smartphones has contributed significantly to this increase in transactions.

This change in marketing trends forces companies and professionals to reinvent themselves to operate in this new digital environment, through the use of new technological tools. Thus, to be able to succeed at a professional level in this sector, it is necessary to acquire a series of skills, knowledge, skills that conform the capabilities to conceptualize, implement and manage a business based on eCommerce.... [-]


Online Master in Digital Marketing and E-Commerce

GBSB Global Business School - Online programs
Online Full time Part time 9 - 12 months Open Enrollment Spain Spain Online Barcelona + 2 more

Become a Master student in digital marketing and ecommerce at a Business School where “Digital” is at its Core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as official Microsoft School and a leader in digital education. [+]

Why Online Master in Digital Marketing and E-commerce

Become a Master student in digital marketing and e-commerce at a Business School where “Digital” is at its Core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as official Microsoft School and a leader in digital education. Earn a dual degree at the University of Alcala

Program Description

Digital marketing has turned into an essential part of marketing management of practically any company in every industry. Online Master in Digital Marketing aims to educate students and ensure that they are prepared for the challenges of modern digitally transformed international economy that require multitasking skills, ability to learn and adapt fast, flexibility, and connectivity. Online Master in Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. Online Master in Digital Marketing helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge. The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and ecommerce. Graduates of Online Master in Digital Marketing will be able to work with various electronic devices in different international markets. They will acquire analytical skills and high... [-]


Online Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Online Full time 1 year September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


Master's Degree In Tourism Innovation And Marketing - Online

Universidad Católica San Antonio de Murcia
Online Full time Part time 1 year November 2018 Spain Spain Online + 1 more

The offer of a Master's Degree in Innovation and Tourism Marketing by the UCAM, as an affiliate member of the World Tourism Organization (UNWTO), is an essential step in the training of all professionals and a qualitative leap in the modernization of management, sustainability And improving the competitiveness of destinations and tourism enterprises. [+]

General information Modality : online Beginning : November Duration : 1 academic year ECTS Credits : 60 Director : Ginesa Martínez del Vas Presentación

Tourism accounts for one-third of the value of world trade and global exports of services. It is the sector that generates more jobs and has proven to be a sector impermeable to the crisis. It is definitely a strategic sector and a clear bet for the future.

The constant appearance of new competitors, as well as the technification, specialization and professionalization of the sector, require an effort of innovation by destinations, companies and people. This innovation requires a deep knowledge of markets and customers, a creative effort, the implementation of cultural models and the development of technological tools through knowledge and skills that this Master will help you to acquire.... [-]


Online Master In Digital Marketing With Specialty In E-commerce Or Sales

Instituto Europeo de Posgrado - España
Online Campus Part time 1500 hours Open Enrollment Spain Spain Online + 1 more

You will become a quoted Digital Marketing professional, learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing. [+]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the European Graduate Institute (IEP) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Online Master's Degree In Marketing And Commercial Management

ESERP Business School online
Online Part time 9 months Open Enrollment Spain Spain Online

You can learn such important aspects of marketing as consumer behavior, the importance of brand image management or the operation of digital media. [+]

Study the Online Master in Marketing Management and Commercial Management Will offer you the opportunity to work in the next years in companies of the sector as Marketing manager Product Manager, Among other positions. This will open many doors to you, since today is a fundamental factor in the success of companies, regardless of the sector that they are. Even if you have initiative and entrepreneurial spirit, you can create your own business.

In addition, if this were not enough, you will get a Own university degree issued by UVIC University, Which gives more recognition if it fits this course. The study of the different areas of marketing (Neuromarketing, Tic Marketing, Digital Marketing ...), of the Analysis of commercial management And the operation of the sales force, among others, will allow you to be prepared to enter the world of work with guarantees.... [-]


Masters Degree In Business Management And Marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity ... [+]

Taking as its starting point the current market dynamics, which are characterized by low growth rates or saturation thereof and in which, in general terms, supply far exceeds demand, they set a context which only those companies and organizations that are able to adapt to the needs and demands of the markets in which they operate will continue to operate and develop in them.

The Master in Business Management and Marketing is an official title whose curriculum is published in the Official Gazette number 75 of 28 March 2012.

Addressed to

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity.... [-]


Master In Neuromarketing

INESEM Business School
Online Part time Open Enrollment Spain Spain Online

With the arrival of Neuromarketing, the detailed study of consumer behavior has been revolutionized. The Master in Neuromarketing will teach you the techniques that are beginning to be exploited by managers and managers of marketing, communication and branding to analyze in a neurological way the responses of consumers to stimuli in a brand. Neuroscience and marketing, a binomial that will boost your professional attitudes to the elite of the current market. [+]

With the arrival of Neuromarketing , the detailed study of consumer behavior has been revolutionized. The Master in Neuromarketing will teach you the techniques that are beginning to be exploited by managers and managers of marketing, communication and branding to analyze in a neurological way the responses of consumers to stimuli in a brand. Neuroscience and marketing, a binomial that will boost your professional attitudes to the elite of the current market.

Why does it prepare you?

The Master in Neuromarketing of INESEM is the best preparation tool to advise companies and organizations in the use of innovative techniques for tagging and audiences. After completing the program the students will be trained to design marketing strategies following the latest trends and to achieve higher levels of loyalty and enhancement of the brand image.... [-]