Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

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A master’s program is a focused degree that requires about two years of classwork, research, and possibly a thesis paper to earn. This advanced program of study allows students to further specialize their schooling in an area that interests them.