This Master is aimed at understanding consumer habits and behaviors, redesigning the user experience and innovating by researching the actual use of the products, from the point of view of marketing, to transform the processes into sales. Companies are continually competing in a globalized market with a consumer who is not satisfied with little, with messages that arrive in a limited way to potential customers due to the new algorithms and with advertising that does not adapt to change, nor to the digital transformation

Creating an ecosystem of contacts, winning the credibility of others requires time and, sometimes, we do not have it.

Working your reputation and prestige, working professional and personal excellence focused on the 4.0 industry is more your present than your future.... [-]

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]

Become a Master student in digital marketing and e-commerce at a Business School where “Digital” is at its Core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as official Microsoft School and a leader in digital education. Earn a dual degree at the University of Alcala

Digital marketing has turned into an essential part of marketing management of practically any company in every industry. Online Master in Digital Marketing aims to educate students and ensure that they are prepared for the challenges of modern digitally transformed international economy that require multitasking skills, ability to learn and adapt fast, flexibility, and connectivity. Online Master in Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. Online Master in Digital Marketing helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge. The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and ecommerce. Graduates of Online Master in Digital Marketing will be able to work with various electronic devices in different international markets. They will acquire analytical skills and high... [-]

The objective of the Master in Digital Marketing and Social Media is to train top professionals who need to develop and implement successful marketing strategies to reach consumers in existing markets and through new digital media.

Upon completion of the Master, students will be able to:

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Bonifiable training. Ask about our Scholarships

Start date: January 15, 2019

Executive Marketing Master, Expert in Digital Marketing, developed in collaboration with Vértice and the Rey Juan Carlos University of Madrid. This training issues official qualifications adapted to the European Higher Education Area in official credits ECTS (European Credit Transfer System).

This Executive Master is composed of 11 ECTS Credits. Credits corresponding to the 9 titles of University Courses that compose it.

This training tries to provide the participant with the necessary skills and knowledge about Marketing Management , the marketing tools of Google and Social Media, Digital Marketing , online content management, online sales , media plan for internet communication, Community Manager, web analytics with Google Analytics , search engine optimization (SEO) and advertising with Google AdWords (SEM) .... [-]

Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet did it in just four years. And the new media have catalyzed the emergence of innovative business models and organizations that, in few years, have emerged as leaders in their respective sectors. This is a new digital revolution.

But, why the Internet is such a radical change in the way we communicate and do business? List made arguments about the importance of the digital economy in today's society we could make a long list, but there are some factors that distinguish substantially:... [-]

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil .

This program aims to go beyond know-how, training professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the business fabric to win in the new digital economy.

A program that brings together a group of experts who are daily in the market, using these new digital means and allowing the sharing of best practices at any given time.... [-]

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

All professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the advantages of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital.

The rise of online commerce and information technologies have boosted digital marketing as a basic component of any communication and business strategy . Are you passionate about the online world? The Master in Digital Marketing will train you in an exciting area with a high demand for qualified professionals to design and manage the essential online communication strategies of any company.

This Master is in the Ranking of the 10 best Masters and Postgraduate Programs in Digital Marketing created by Web Empresa 2.0.

This Master prepares you to lead and coordinate an effective and results-oriented digital marketing strategy. You will dominate the areas of electronic commerce, social networks, web analytics and inbound marketing among others. You can establish a general department planning and align marketing objectives with those of the organization to achieve maximum communication effectiveness.... [-]

Get the Master in Digital Marketing and Electronic Commerce with your Google Adwords Certification

Students who complete this master can obtain the Certification.

The program of the Master in Digital Marketing online is designed for those professionals of the areas of Marketing and Commercial who want Incorporate in their business strategies the new channels, media and languages ​​of the digital ecosystem. It also allows for the specialization of entrepreneurs who Start digital business And need to know the keys and opportunities offered by the Internet.

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media.

Do you have a commercial, marketing, communication or IT background? Master all facets of marketing and digital communication and become the strategic asset essential to the development of the company. Take control of the digital strategy and gain responsibility.

This diploma course focuses on the practical application of business skills and will allow you to acquire a synthetic vision of the evolution of digital marketing and to access the most sought after positions on the professional market.

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating a heightened demand for a specialized skill set. The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem-solving and analytical thinking, gaining expertise in:

Titulación Universitaria o experiencia profesional equivalente

IMF Business School y el Instituto Tecnológico Hotelero (ITH), en colaboración con la Universidad Camilo José Cela, ponen en marcha el Máster en Innovación y Marketing Turístico Digital. El objetivo de este máster que sus alumnos se preparen para transformación digital del sector, incorporando las nuevas tecnologías a sus empresas o proyectos. IMF es miembro de Afiliado a la Organización Mundial del Turismo (OMT), así como colaborador de la Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT).... [-]