Introduction
The only official Master that includes a business decision-making simulator in all subjects
The Official Master in Strategic Marketing Management at UNIR responds to a need detected in the Marketing management of companies: they require professionals with specific skills and abilities to successfully face the challenges of global companies.
With this online master from UNIR achieve a strategic vision through a business decision-making simulator, which allows you to immerse yourself in the professional reality of the four responsibility roles in the marketing area: Sales, Marketing, Trade and Communication.
The Master promotes learning dynamics as the case method, in addition to teamwork and the use of new technologies. In addition, it is the only official Master that includes a business decision-making simulator in all subjects.goalsThe fundamental objective of this Master is to ensure that the student is capable of acquiring knowledge and the development of general and specific skills in marketing management and in the management of products and brands , assuming responsibilities in a rapidly changing, complex, multicultural environment and globalized; and in different sectors.
Upon completion of the Master in Strategic Marketing Management at UNIR , you will be able to:Understand the basic principles of development of markets and environments.
Identify sources of information and marketing research necessary for effective decision making.
Select the most appropriate market data analysis techniques for each scenario and define the validity parameters of the sources and the quality of a study.
Establish objective diagnoses and marketing action plans.
Make strategic decisions on basic elements of marketing in product, brand, prices, communication and distribution channels, as well as its processes and organizational structure in marketing.General informationDuration: 1 academic year
Face-to-face exams: at the end of each semester
ECTS credits: 60
Methodology: 100% online education
Live Online Classes
Personal TutorCurriculumFirst quarterStrategic Marketing Management (6 ECTS)
Marketing Information and Research System (6 ECTS)
Strategic and Management Skills in Marketing (6 ECTS)
Integrated Marketing Communication Management (6 ECTS)
Pricing Decisions and Commercial Management Control (6 ECTS)Second termInnovation in Product and Brand Management (6 ECTS)
Product Management and Collaboration in the Channel (6 ECTS)
External Internships (6 ECTS)
Final Master's Project (12 ECTS)MethodologyLive online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
Didactic resources
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
Personal tutor
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.Solve doubts about academic procedures, procedures or specific doubts about subjects.
Helps with study planning to make better use of time.
Recommend which didactic resources of the platform to use in each case.
He is involved with the students' studies to help them pass each subject.Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
Final face-to-face examination.
Master's ThesisProfessional outingsThe University Master's Degree in Strategic Marketing Management at UNIR offers the student numerous professional possibilities in qualified and responsible positions. We highlight, among others:Marketing director
Digital Marketing Manager
Commercial Director
Brand Manager
Product Manager
Category Manager
Key Account Manager
Trade Marketing Manager
Advertising Director
Social Media Manager
Strategic Planner
Marketing Consultant
Head of e-Commerce
Businessmen and Entrepreneurs
