Train as an expert in digital marketing at the leading university in online methodology
The online Master in Digital Marketing trains you as an expert in the latest trends in online marketing applied to the business world and the digitization of companies. From an innovative program, based on practical, interactive content and real cases, you will learn SEO and SEM strategies, performance, social media, e-mailing, mobile or inbound marketing.
In addition, you can study the following specializations as a complement to the Master in Digital Marketing:Big Data Marketing (9 ECTS)
Neuromarketing (12 ECTS)
Advertising Strategies (12 ECTS).The Master complements your training with practical workshops according to the new market demands. Learn to use essential tools such as Google Ads, Google Analytics, SEO, SEM, Wordpress and Facebook Ads .goalsThe Master in Digital Marketing provides a comprehensive knowledge of online marketing applied to the business world. With it you will learn to make decisions, detect opportunities and define strategies that optimize the presence of any company on the Internet.
The objectives of this Master are:Mastering the strategic direction of marketing applied to the network.
Define successful strategies through the different online sales channels such as social networks, multi-device or affiliate marketing.
Know the technologies necessary for the creation of online stores.
Apply the key factors for the design and management of a successful website .
Effectively use advanced concepts in online advertising , depending on objectives and strategies.
Develop communication actions and content creation in social and digital media.
Know the tools of Business Intelligence in the online field, with real cases of success and failure on the Internet.
Design a Customer Relationship Management (CRM) strategy.General informationDuration: 1 academic year
Face-to-face exams: at the end of each semester
ECTS credits: 60
Methodology: 100% online education
Live Online Classes
Personal TutorCurriculumFirst quarterDigital Marketing Plan (6 ECTS)
User Centered Design (6 ECTS)
Digital Advertising and SEM (6 ECTS)
Social Media Marketing (6 ECTS)
Advanced Customer Analytics (6 ECTS)Second termMobile Marketing (6 ECTS)
Inbound Marketing and SEO (6 ECTS)
External Internships (6 ECTS)
Final Master's Project (12 ECTS)MethodologyLive online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.Solve doubts about academic procedures, procedures or specific doubts about subjects.
Helps with study planning to make better use of time.
Recommend which didactic resources of the platform to use in each case.
He is involved with the students' studies to help them pass each subject.Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
Final face-to-face examination.
Master's ThesisProfessional outingsThe Master offers the student numerous professional possibilities in qualified and responsible positions.
Many are emerging professions that demand a specialist profile in Digital Marketing of which there are still few professionals in the market qualified with an official master's degree, which represents a great opportunity for our students.
We emphasize, among others:Online Marketing Director
Director of Digital Innovation
Head of E-Business
Head of Online Advertising
Customer Relationship Manager
Entrepreneur of your own Digital Marketing company