Why do this master's degree at the University of Leída?The completion of the Master in Digital Market at the University of Lleida allows you to obtain an official qualification that certifies a postgraduate training specializing in law 4.0. The legal framework for the digitalization of the market has been definitively consolidated after the crisis of the traditional business model that has caused the Covid pandemic throughout the world and only those companies that have begun their digitization or that were born in this format have survived. The transformation of each and every one of the parts of the companies or startups born with the new digitized model has been legally formalized in an intuitive and disorderly way, ignoring the applicable legality, losing sight of the best legal options and even harming their own companies due to the application of improper standards and techniques that lead to losses or damages that could have been avoided with adequate training.
Undoubtedly, students who want to grow their business idea or whose company where they are hired wants not only to survive this crisis of the traditional business model, but to grow safely and profitably should take this Master. At the University of Lleida, we have been preparing the contents of this Master for two years studying the evolution of regulations, doctrine, jurisprudence and the best technological options so that students have the most advanced knowledge to digitize any business idea with legal certainty .
In this way, to the strictly legal objectives of achieving specialized knowledge in the field of online contracting law, the taxation of the digital economy or business commercial law, will be added those of knowing the main keys to create and manage a e-commerce through subjects that address web resources, mobile technologies or ICT.Who is it aimed at?Our Master in Digital Market is aimed at those people who, having the higher training required in Law or ADE (or similar), want to have the best training to guide companies and professionals in their digital transformation. In addition, this training will allow them to help companies that have had to digitalize by force during these months of crisis so that they can readjust the options they selected without sufficient knowledge, allowing the greater efficiency of the chosen mechanisms and achieving that the business mechanics work truly efficiently.
The inquiries that have come to the coordination of the Master indicate another type of profile interested in our Master in Digital Market. This profile focuses on professionals who seek to start their business idea in a 100% digitized model, in the most economical way possible and with the least possible risk. In addition, within this type of professional we have been asked for information by profiles of content creators on social networks such as influencers, youtubers or instagrammers who seek to professionalize and manage their own personal stamp.Professional outingsThe professional opportunities after reaching the specialization offered by the Master reach a wide range of possibilities and this allows us to affirm that our Master Digital Market has great potential regarding real labor insertion.
The first of the options focuses on the option of self-employment as a professional or entrepreneur, formalizing this presence in the market both through the individual entrepreneur and through the legal entity.
This possibility allows self-employment to the same extent that it allows the hiring of the services of the professional specialized in our Master for the management of the digitization processes of companies that do not have or want to have their own legal department, but require control in the cited process.
This option also allows entrepreneurs and content creators for social networks or for any active online platform or in creation, not to depend on other legal advisors to manage their own company or professional activity, making the best decisions and reducing the risk to insignificant minimums. .
The second of the options
Regarding the option of being required by companies that start, have started or have been digitized in an uncontrolled way and need to review and control the protocols applied or to be applied, it is one of the most feasible options.
Based on the “Report on digitization, employment and training” of the Workers' Commissions of 2019 (at which time the pandemic had not yet pushed companies to the forced catharsis of digitization to survive) we can affirm that, in general, almost all jobs remained stable with respect to the demand for workers. However, specifically in computing and communications. Particularly in e-commerce and digital security, we found one of the areas in which the demand for specialized workers grew the most, but where there was a great void of people trained for this purpose.
The report states that "The digital transformation process has a direct or indirect impact on the activities of all productive sectors." In addition, he points out that “In terms of digitization and technological processes, the main problem to be addressed is the transformation of Spanish companies: 90% consider a digital strategy necessary to face their future and, however, their degree of technological maturity it is very low, especially in micro-SMEs.
“It is also necessary to note that digitization affects all sectors and that the labor market will require new basic and advanced digital skills and knowledge about subjects such as cybersecurity, robotics, broadband, the Internet of things. For this reason, permanent training reinforces its core role in the labor market ”.
“Without a doubt, training is essential to face these digital challenges and in this sense, taking advantage of the public network of training centers and public-private collaboration is an obligation to develop the appropriate policies to contribute to the digital transformation of working people and the companies themselves ”.
As we can see, the report, based on data prior to the outbreak of the pandemic crisis, can now be read from a much harsher perspective.
To this report we add the data published in the 2021 report of "We are social" in which we verify that we can see how commercial digital activity maintains its growth, except in the travel sector, of course.
This type of reports clearly substantiate the immediate need for professionals trained and specialized in this sector in which there are currently no people capable of carrying out control and management tasks of the digitization processes of companies and professionals who are struggling to survive and ensure a future. capable of overcoming crises similar to the one we are going through.
This Master is unique in the current training offer of higher education and comes to alleviate this lack of existing training and manages to incorporate specialists with specific legal training in the Digital Market into the labor market.
In this Master there are no planned work placements for the student body.MethodologyThe training offered in the Master in Digital Market combines several methodologies that allow teachers to bring knowledge to a diverse student body from different perspectives, thus achieving conclusions adapted to their own reality and their particular interests.
In this sense, teaching methodologies such as master classes combined with case studies and readings or visualizations of multimedia content adapted to our Master exclusively by the teaching team will be implemented.
All this activity, added to a multitude of content created exclusively for this Master, is implemented through the virtual platform of the UdL that will allow a complete adaptation of teaching and learning to the digital environment.Study regimeThe Master in Digital Market is 100% online since the objective is to introduce a diverse student body to the very medium in which it is intended to train them, the digital medium.
This regime also makes it possible to achieve an important objective of this Master's degree centered on the possibility of training in the same way for those whose objective is to start their own business, integrate into an existing company or digitize the company they own .ModulesThe Master is arranged in the following modulesInformation law and society;
Information systems and technologies and
Research methodology of legal science.