Our master's degree, from a distance modality, is an open window to the changing, multi-form and mixed culture of the 21st century, which has become an engine of social and economic progress in advanced countries. It enters the hybrid territories of historical heritage and innovative digital technology, education and entertainment, research and dissemination. It teaches how to interpret cultural manifestations and convey their keys to the public. It trains students both in traditional formats and in other avant-garde ones of the new media. And it does so from a combined practical and theoretical perspective.
The Master is made up of 4 modules or subjects and the Master's Final Project. The first module will train students in the analysis and research of cultural landscapes and cultural spaces. The second is aimed at learning the tools and strategies of research and management of cultural projects. The third is focused on audiovisual production, such as reportage, documentary and new digital narratives. The fourth is made up of the contents referring to cultural criticism and corporate communication.Training objectivesAfter completing the master's degree, students:You will understand the multidimensionality of culture, its role in current societies and the functioning of cultural industries.
It will interpret cultural manifestations, disseminate them and prepare critical analyzes of them.
You will learn the fundamental techniques for recording and editing the language of audiovisual documentaries, new digital narratives and cros / multi / transmedia projects.
Will design and produce cultural projects.
He will investigate cultural manifestations using specialized computer tools, analyzing large amounts of data and making the information understandable to the public through different visual formats.
You will become familiar with the main research methodologies in human and communication sciences to apply them.
You will acquire the necessary skills to undertake the doctorate.
You will learn about the possibilities of social networks to dialogue with the public, creating and spreading stories with new narrative formats.
It will understand the functioning of traditional cultural spaces and modern museum systems as places of cultural interventions.CompetenciesIn addition to the basic, general and transversal competences, the Master in Cultural Production and Communication is aimed at the acquisition of the following specific competences:Being able to develop interdisciplinary academic analyzes of the relationships between culture and communication in all areas of social life.
Know the diversity of cultural manifestations and the complexity of globalization processes to be able to apply proposals in favor of intercultural dialogue.
Understand cultural policies and be able to apply them to cultural management.
Develop and produce cultural projects in the business and institutional fields.
Being able to manage the contents of cultural projects based on the analysis of markets and territories and in accordance with the main financing mechanisms.
Acquire the ability to generate appropriate cultural content for the safeguarding and dissemination of cultural heritage through new technologies.
Analyze and evaluate communication action plans of a brand image destined to achieve a strong impact as a cultural product.
Develop a sustainable cultural product at an environmental, economic-financial level.
Unravel the relationships between cultural products and power relations, to be able to evaluate cultural criticisms according to the values of freedom, justice and solidarity.
Synthesize, analyze and evaluate sources and quantitative and qualitative data, so that they can generate knowledge about the evolution and trends of the communication and culture market.
Understand the recent problems of cultural production and consumption in the digital age.
Critically analyze the specific values that each cultural product proposes to place it in an adequate historical and social perspective.
Analyze cultural facts and synthesize these analyzes in different communicative formats.
Develop professional research and studies of audiences based on social knowledge of culture.Professional outingsThis postgraduate master's degree, in addition to training students in research and preparing them for doctoral studies, offering an academic specialization in the world of cultural production and communication, provides tools for job development in this field, which is a sector strategic economic. It does not qualify nor is it a professional title for a regulated profession, but it offers an academic, open and multidisciplinary training, capable of providing students with precise tools to work in various sectors. There is a wide demand for experts in the sector of cultural production and communication, related to a sustained growth of the labor market in the field of culture and the greater interest on the part of public administrations to move towards new cultural policies. Specifically, the training offer is adjusted to the following job opportunities:Media in the culture section.
Management of corporate communication.
Management and advice on cultural heritage.
Management and advice on cultural projects.
Creation of audiovisual material for cultural dissemination.
Protection agents of all kinds of cultural heritage.
Digital content manager.
Writer of digital content.
Cultural promoters and facilitators.
Self-employment in the field of cultural production and communication.
Researcher in production and cultural communication.Admission profileAs for all Master's degrees, it will be necessary to be in possession of an official Spanish university degree or another issued by a higher education institution belonging to another member state of the European Higher Education Area that authorizes access to Master's teachings. Graduates in accordance with educational systems outside the European Higher Education Area will also be able to access without the need for homologation of their degrees, after verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that they empower in the country issuing the degree for access to postgraduate education. Access by this means will not imply, in any case, the homologation of the previous degree that the interested party is in possession, nor its recognition for other purposes than that of taking the Master's teachings.
That said, this Master is especially suitable for graduates and graduates of some university degrees in Social Sciences (mainly Journalism, Audiovisual Communication, Education and Social Education) and Art and Humanities (mainly Humanities, History, History of Art and Fine Arts) In short, for graduates of university studies that have to do with the production and communication of culture.
It is very suitable for students looking to expand their training:in the knowledge, management and communication of cultural heritage, both from a professional and research perspective;
in the fundamental techniques of recording and editing the language of audiovisual documentaries, new digital narratives and cros / multi / transmedia projects;
in research and management of cultural projects;
in cultural journalism;
in communication action plans of a brand image destined to achieve a strong impact as a cultural product.It can be a very relevant path for anyone who wants to complete the doctoral program and do a doctoral thesis on a subject related to culture.Admission criteriaIn the event that the number of pre-registered applicants exceeds the total offer of places on the Master's degree, it is the responsibility of the Academic Committee of the Master's degree to assess the applications submitted and to select the students based on the following criteria:Degrees belonging to the Branches of Art and Humanities and Social and Legal Sciences (up to a maximum of 1 point).
Academic record (up to a maximum of 1.25 points).
Other academic or training merits, such as courses and seminars, postgraduate courses, other degrees, or participation in conferences (up to a maximum of 0.5 points).
Publications (up to a maximum of 1 point).
Professional experience (up to a maximum of 0.75 points).
Languages with a minimum B1 level (up to a maximum of 0.50 points).