Nowadays there is a great need, for the multiple gastronomic projects and newly created catering companies, to communicate, disseminate, get to know the customer and experience unique and exclusive sensations to the public.
The main objective of the Master is to train professionals in communication skills and techniques capable of creating, designing and implementing communication strategies for gastronomic projects, as well as transmitting values and culture in culinary companies: from restaurants to promotional cultural centers.
The master's degree is developed with an international strategic vision as well as an extensive training in a specific and at the same time multi-purpose direction that attends to the current tendencies linked to gastronomy.
Jay Wennington / UnsplashObjectives of the Master in Communication and Gastronomic Customer ExperienceGeneral objectivesThe main objective of the Master is to train professionals in communication skills and techniques capable of creating, designing and implementing communication strategies for gastronomic projects, as well as transmitting values and culture in culinary companies: from restaurants to promotional cultural centers.Specific objectivesThe Master in Communication and Gastronomic Customer Experience will allow you to:Acquire theoretical and methodological tools to carry out research activities in the technical, historical and cultural aspects of culinary practices.
Respond to the needs and expectations of customers.
Use the potential of information and communication technologies for efficient management of the work environment.
Design, plan and manage projects with a communicative and / or dissemination vision in the gastronomy and restoration sectors.
Know the agri-food and gastronomic sector: build a strong knowledge base of both the agri-food and gastronomic sectors from an international perspective and always from a managerial approach.CurriculumM1: Strategy and business managementBases of the economy
The financial function of the company
Procurement and logistics
Business strategyM2: Gastronomic offersBusiness models in catering
Gastronomic value chain
Regulations associated with the gastronomic world
History of gastronomyM3: Customer ServiceProcesses and service technology
Communicative skills
Other elements of communication: decoration and atmosphere
Coaching
Agile & Lean MethodologyM4: Marketing and salesCost management and pricing
Data Protection Act
E-commerceM5: Marketing and reputationMarketing principles
Internet of things
Strategic marketing
Operational marketing. Marketing mix.
Digital reputation and social networks
Crisis situation
Design of spacesM6: InnovationThe creative process in the kitchen
Design and art in culinary elaborations
Design Thinking
Introduction to Psychology
Sensory analysis of consumersM7: Master's final projectThe student will have the option of choosing between 2 possible TFM:
Preparation of a business plan for the implementation of a gastronomic entrepreneurial initiative
Research and analysis project in the field of gastronomic innovationAddressed toUndergraduate, master and professional students who want to specialize in the world of gastronomy.Admission processThe fundamental objective of our admission process is to ensure the suitability of the candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers, and former students.Professional outingsHead of Food & Beverage Gastronomic manager of hotel projects, cruise ships or restaurant chains Head of gastronomic communication Food journalist Room manager Maitre d 'Master's DegreePeople who pass the evaluation of the program and meet the academic requirements established by the UB will obtain the UB (University of Barcelona) title.
To obtain the UB's own degree, it is necessary to have a University Degree (Engineering, Bachelor or Diploma). If you do not have a University Degree, once the different evaluations have been passed, you will obtain a university extension diploma from the UB.
