Master's Degree in Art Direction in Communication


Read more about this program on the institution's website

Program Description

Our Online Master's Degree in Art Direction in Communication offers a flexible, practical and updated training to the latest trends in the sector.

The Online Master's Degree in Art Direction in Communication is designed from a project execution perspective in which you must understand, conceptualize and project original and attractive visual solutions that enhance the message to be communicated. From the most spectacular audiovisual production to the simplest web page, the contribution of the art director is essential.

The final objective of the master is for you to be able to generate relevant ideas that connect brands with people and be able to shape them in any communication channel.

Who is it for?

To those who want to work as an Art Director in an advertising agency.

To those graphic designers who want to evolve and expand the foundations of advertising strategy and creativity.

To those professionals of creative sectors and want to look for the positioning in their personal brand and know new creative ways to communicate a message.


Strategic communication

Highlight the role of strategic communication as a factor of analysis, differentiation and positioning.

Art director

Learn the skills and functions of the art director and his relationship with other creative profiles.

Multi-channel actions

Conceptualize and execute multichannel communication actions from the reflection and analysis of the message to be transmitted and its audience.

The tools

Enhance the efficiency of the persuasive message visually.

Analyze and control

Supervise and direct the production phases.

Practical projects

Increase creative and executive capacity through the development of practical projects.


The Online Master's Degree in Art Direction in Communication consists of a total of 14 subjects divided into 3 modules with a duration of 12 months. With the content that is developed in each of the modules you will be able to carry out the various practices and the Final Master Project. In addition, all of them will become part of your professional portfolio.

Throughout the Master you will have Masterclasses, master classes taught by renowned art direction professionals who will relate their experience, value and knowledge in the field.

Module 1

Analysis, strategy and creativity


  • Introduction to Art Direction
  • Analysis and strategy
  • Creativity and idea generation

Module 2

Integral art direction


  • Typographical Conceptualization
  • Visual conceptualization
  • Illustration
  • Photography
  • Motion graphics
  • Audiovisual production and production
  • Ephemeral spaces
  • Creativity and Interactive Art Direction
  • Next Generation Formats
  • Medium, channels and supports

Module 3

Master's final project


  • Final Master Project

Master's Address

Esteve Traveset

Graduated in Design and Multimedia. He has worked as a graphic designer and art director in various studios and advertising agencies in Barcelona. In 2004 he joined Herraizsoto & co as Creative Director.

Since 2007 he has collaborated with several universities in subjects, talks and workshops related to creativity, communication and art direction.

He has participated in online and offline communication projects, which have been awarded at national and international festivals such as Laus, Cannes, D&AD, ADCE or El Sol.

He has been a member of the jury for the Laus awards on several occasions, and since 2013 he has been part of the ADG-FAD board of directors.

Professional outings

With this Master you will do an upgrade as an independent professional or you can develop your professional career in companies, agencies and studies in different fields:

  • Graphic design studios
  • Creative departments of advertising agencies
  • Agencies or advertisers strategic planning departments
  • Advertising agency account departments
  • Graphic and corporate brand studies, media agencies
  • Branding departments
  • Layout departments in magazines and editorials
  • Digital marketing departments
  • Freelance professionals, entrepreneurs, startups, startups


Depending on your level of previous studies you can access two different degrees:

  • Master's degree awarded by the University of Lleida if a university qualification is accredited (Bachelor, Degree or Graduate)
  • LABASAD own LABASAD , if there is no previous university degree.

Financing and scholarships

In LABASAD we analyze each specific case to offer you the best payment and financing options and to make the investment in this Master with all the facilities.

You can choose one of these two payment methods:

  • Payment in cash (with an additional discount of 4%)
  • Own financing in installments (0% interest).

Our consultants will inform you in detail.

Last updated Nov 2020

About the School

Labasad, Online Superior School of Art and Design of Barcelona, ??is a reference of international online training specialized in design and art, with the aim of training professionals developing their ... Read More

Labasad, Online Superior School of Art and Design of Barcelona, ??is a reference of international online training specialized in design and art, with the aim of training professionals developing their creativity and innovation. Read less
Barcelona , Spain Online + 1 More Less