With this program you will know in depth the user, their needs and their motivations, as well as generating innovative solutions.

No one doubts today that the Industrial Design has undergone a great change in the last years with the incorporation and evolution of the tools of computer aided design. The change of the tiralíneas by powerful programs of modeling, prototyping and 3D simulation, or the change of the markers and pencils by drawing and digital sketching tools have allowed to speed up the design process and shorten the terms of launching of new products.

Due to this evolution of the digital tools, it is of special relevance the correct analysis, planning and knowledge of the environment in which the project is to be developed. In order to satisfy the increasingly demanding wishes of consumers and to be able to offer innovative products, we must know the user in depth, his needs and his motivations. Also, we must take special care that the products comply perfectly with the functionality for which they were designed.

Equally important, it will be to have a good technical training. Knowledge of materials, production processes and costs will be essential to correctly dimension a project and optimize its final result. This will make it possible to anticipate problems in the production phase and obtain the best results.

The Master's program offers a broad overview of some of the most popular tools for generating a product, as well as technical know-how and methodologies for analyzing, planning and managing a design project.


The main objectives of this program are:

  • Understand the needs of users, the proposals that the market offers as alternatives and socio-cultural, technological or economic trends that will influence the design of a product.
  • Assimilation of the necessary processes during the design of a product, in order to be able to plan resources, to organize work teams and to elaborate calendars that fit the needs of the project. Calculate fees and budgets. Negotiate contracts of confidentiality and collaboration with companies.
  • Obtain the necessary knowledge of several design tools that allow a correct representation and communication of ideas. Capacity will be achieved for the sketching of ideas, 3D modeling and technical drawings.
  • Ability to confront decision making during the design process, knowing the consequences that these have on the process and the final result.
  • Be able to anticipate to avoid production problems and optimize the results of the design process.
  • Have the necessary tools to adapt the design process to the needs of the customer and the product.
  • To know the techniques of creativity and analysis that allow to generate innovative solutions.


The Master in Product Design and Digital Modeling is structured from the following subject areas that are integrated into a transversal project that is developed over 10 subjects:

User · Environment · Marketplace

The student will be introduced in the scenario prior to the development of a design project. It is about doing a research task based on 3 main axes; User, environment and market. Different tools and techniques will be offered to obtain and classify information relevant to the project.

The analysis and understanding of the user's behavior and needs will help the designer to focus the generation of ideas and will allow him to have arguments for the decision making and the prioritization of the same ones.

The way in which the market offers alternatives to the user will allow better positioning of solutions and find empty spaces in which to offer alternative products.

The global vision of the environment and macro trends at the technological, economic or socio-cultural level will help to offer products that fit the market better.

Project Planning and Management

The student will be guided in the overall design process, from planning and management to the practical execution of the project, either as a personal initiative project or an order made by a company.

This will require the assimilation of the different processes involved in the design of a product. The acquired knowledge will help to plan resources, organize work teams and develop calendars that fit the needs of the project.

The correct planning will allow the student to make a calculation of fees and budgets. Relevant concepts will be introduced during the development of a design project such as contracts of confidentiality, contracts of collaboration with companies and legal issues on protection of design and patents.

Sketching · From idea to sketch

One of the most effective ways of communicating the ideas we generate is through the sketches.

There are many styles and techniques of bozetaje and each of them will help us in different ways to explain the details of a product or the operation of a mechanism.

Special emphasis will be placed on the sketch for the formal representation of a product, understanding how light affects shapes and how we can represent them in a drawing.

The different formal languages ​​will be studied and their ideal choice depending on the type of product, user or market.

To do this, the student will be introduced to the ALIAS Sketchbook sketching software, presenting the available tools, work methodology and results that can be achieved through the use of this tool.

Projects I - Creativity and Formal Language

The first projects will be addressed with the intention of strengthening the knowledge acquired so far. On the one hand, it is a matter of strengthening the creativity phase, putting into practice the techniques learned previously.

Once the different ideas are generated and analyzed, the formal aspect of the product will be worked out, investigating different styles and understanding the language that each one transmits. A correct language must be chosen depending on the user and the market to which it is directed, or the materials with which it is intended to be manufactured.

The understanding and correct choice of formal language in each of the ideas will be valued mainly.

Modeling I - Parametric modeling in 3D

The 3D parametric modeling modeling course consists of an introduction to the main notions of 3D modeling using the SOLIDWORKS design software.

Through the knowledge of 3D modeling tools the student can transform ideas and sketches into complex 3D files that allow him to represent in a photo-realistic way the product and to evaluate in detail all the characteristics of the design. Likewise, it will be able to generate the necessary documentation for its later prototyping and / or production.

The use of software of these characteristics will be of great help in the process of defining the design, facilitating the decision making and validating the previously sketched ideas.

Modeling II - Dynamic Surface Modeling

The subject of dynamic modeling in Surfaces using the RHINOCEROS 3D modeling software will allow the student to take creativity a step further. Once consolidated basic concepts of parametric modeling in Solidworks, the student will introduce the concepts of free modeling with surfaces.

This work system will enhance creativity and the exploration of forms in an agile and effective way.

With the introduction of a second computer aided modeling tool, the student is offered the possibility of choosing the most appropriate software in each situation to streamline and optimize the project result.

Materials and Processes of Transformation I

  • The student will be introduced in the transformation processes of plastics and metals.
  • For this we will differentiate the main properties of each material and observe their most usual uses.
  • We will also study the most common and suitable transformation processes for each material, highlighting the technical requirements, production volumes or fixed costs associated with the use of each material.
  • Additionally we will work on the composites and benefits of nanotechnology materials.

Projects II - From product sketch

  • Once consolidated the different knowledge of the course is the time for these to be put into practice.
  • In the assignment of Projects II a special attention will be given in the process of transforming the sketches into products ready for prototyping and / or production.
  • To this end, 3D modeling and the technical definition of the product will be specially worked, paying special attention to the proposals of materials and productive processes.
  • In this process will consolidate 3D modeling and rendering knowledge, as well as technical documentation and product presentations.

Materials and Processes of Transformation II

  • The student will be introduced in the transformation processes of materials such as wood, ceramics, glass, textile and others.
  • For this we will differentiate the main properties of each material and observe their most usual uses.
  • We will also study the most common and suitable transformation processes for each material, highlighting the technical requirements, production volumes or fixed costs associated with the use of each material.

Introduction to Mechanical Systems

  • For the correct design and development of a product will be very useful to make a small introduction to different mechanical systems.
  • For this, systems and mechanisms will be introduced that are usually used in the development of pieces such as clutches, joints, buttons, cams, hinges ...
  • The approach to these mechanisms is not intended to be eminently technical, but aims to provide the student with the knowledge necessary to make a basic and real solution approach and thus facilitate the subsequent development of engineering that may be required.

Master Thesis

The Final Master Project is the subject that allows the student to develop all his creativity and apply all the knowledge acquired throughout the course in a practical project.

The student should plan and organize the project from the initial part of the research until its final presentation. Special attention will be given to the project management capacity, creativity and the quality of the technical execution of the project, through the tools introduced during the Master's program.

Recommended profile

This Master is aimed at people who meet the following profile:

  • Graduates in Design
  • Product Managers
  • architects
  • Engineers in Industrial Design
  • Fine Arts graduates
  • Entrepreneurs

In cases where the student proves previous higher education to a process of accreditation of university degree, the Academic Committee will evaluate the candidate's CV and portfolio and completed the curriculum, which must maintain a reasonable equivalence with existing studies degree the same area.


People who pass the program evaluation will obtain a double degree: Course at ESdesign - Superior School of Design Barcelona Course at the International University of Valencia, who credited them as professionals in the specialty studied.

Career prospects

Students taking this Master can develop their career in the following areas:

  • Industrial Design Studies
  • Materials Researcher
  • Technical Departments
  • Free-lance professionals
  • Packaging
  • Entrepreneurs
  • 3D Modeler
  • Visual art
Program taught in:
  • Spanish

See 12 more programs offered by Escuela Superior de Diseño de Barcelona »

This course is Online
Start Date
Nov 19, 2019
12 months
4,800 EUR
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