Get a double degree in Master in Digital Marketing IMF Universidad de Nebrija in one year and join the community of professionals with the most boom of the moment. The only online master in which you will learn how to develop a marketing plan, to capture (SEO, SEM, social networks, advertising formats, content), to convert (electronic commerce) and to perform an adequate web analytics.

Skills or skills in digital marketing and online communication are already an essential requirement in any marketing department. Companies are aware that the Internet is part of the user's day-to-day life and that he lives connected through a computer, tablet or mobile phone. Terms like SEM, SEO, Social Media or Content marketing among others are already part of any job offer in the sector. All this, year after year, is reflected in a steady increase in budgets for digital marketing in organizations around the world.

We want to join the Master in Digital Marketing with the experience of first level professionals.

Skills or skills in digital marketing and online communication are already an essential requirement in any marketing department. Companies are aware that the Internet is part of the user's day-to-day life and that he lives connected through a computer, tablet or mobile phone. Terms like SEM, SEO, Social Media or Content marketing among others are already part of any job offer in the sector. All this, year after year, is reflected in a steady increase in budgets for digital marketing in organizations around the world.

The online master's degree in Digital Marketing from IMF is mainly aimed at three profiles. On the one hand, traditional marketing professionals who want to take the leap and update their knowledge to the digital world, people from the world of journalism or communication who want to recycle and adapt to new media and finally to people who are inside companies and who you want to secure a position of responsibility within the digital marketing area.

The Master in Communication and Digital Marketing trains to develop a digital media plan with security and carry it out successfully. Provides knowledge to students so they can advise companies and perform consulting work. It also gives a title of Community Manager that allows to perform this function both as a freelancer and within an organization.

The master's degree is focused from a practical and strategic perspective, combining generalist contents and more specialized subjects with which to delve into the hottest topics and the tools demanded by the current labor market.

OBJECTIVES OF the Master in Digital Marketing and Social Networks

Know and master the digital media and the online advertising environment to establish the most effective advertising strategy and thus achieve the objectives of each action of the Marketing Plan.

In addition, with the Master in Digital Marketing you will learn:

  • The importance of the good positioning of our websites in search engines through the knowledge and learning of SEO (Search Engine Optimization).
  • To manage SEM and PPC campaigns. Search engine marketing: Google AdWords and Bing Ads.
  • Web Analytics for the decision making and definition of the main KPIS (Key Performance Indicators or Key Performance Indicators) and metrics for each channel of the online marketing strategy.
  • To carry out a continuous optimization of business profitability through web analytics, creation of Landing Pages and Tests A / B.
  • Develop social media communication strategies. Manage communities from the position of Community Manager and measure results in Social Networks.
  • Master the main rules and tools for a correct Inbound Marketing (content marketing). Get conversion from the value content.
  • Branded Content or Content Marketing as fundamental levers to achieve the engagement of customers and users with brands.
  • Manage email marketing, display and affiliation campaigns.
  • Explore new forms of consumption via online shopping by learning to design e-commerce and business projects in the digital environment.
  • Create campaigns in Mobile Marketing, master gamification and electronic commerce (e-commerce). Elaborate social-local-mobile strategies (SoLoMo).

Methodology and Evaluation

METHODOLOGY

IMF offers a flexible methodology adapted to your needs. It will allow you to study and access content wherever you are and in a manner compatible with your work, personal or family situation. It is a tested modality and endorsed by the satisfaction of more than 80,000 students.

  • Online Methodology: All the syllabus will be available to you from our virtual campus 24 hours a day, 7 days a week.
  • Distance Methodology: Obtain the master's material in book format.
  • Blended Methodology: In addition to the advantages of the online methodology, it allows attending face-to-face sessions.

All students can enjoy:

  • Online classes live from home, through your computer, tablet or mobile. Our live class platform favors an interactive environment between teacher and students, in which you can ask, answer as if it were a face-to-face class.
  • Online classes in unlimited deferred. Check back as many times as you want all the classes taught throughout the course.
  • Virtual Campus with access 24 hours a day, 7 days a week. You can access the complete syllabus and the teaching units whenever you need it through a graphical platform and easy navigation. You will also have complementary content, access to news and articles of interest to the sector, activities proposed by the tutor and forums in the area.
  • Personal tutoring with active professionals and assigned tutors. You can arrange tutorials e-at any time to solve all your doubts of any area of the training program via forums, chat, phone or email. If you prefer, you will also have face-to-face tutoring available to solve doubts or guidance about the course.
  • Free Virtual Library with more than 9,000 references and specialized content from more than 120 publishers. Access books, magazines and reports in Spanish and English.
  • Webinars and News of the sector from the hand of active professionals. Stay up to date with webinars, master classes, round tables and sessions where you can network with your classmates.
  • Material updated online and in text format. Download in PDF format the study manuals are fully updated and have a great technical rigor, easily understandable and with a clear practical vocation.

EVALUATION

The evaluation of the Master will be carried out through continuous evaluation as the study of the course progresses. Each module will be evaluated through the combination of an online exam and two case studies.

In order to obtain the Master's degrees in Marketing and Digital Communication by the University of Nebrija and by the IMF , it is necessary to pass all the modules of the program as well as the completion of a Master's Thesis.

Professional outings

Booming sector

Up to 115,000 new jobs in the area only in Spain for the next few years according to the latest Adecco report. According to the global search consulting firm Talengo, the work of executives with a digital vision of the business will increase 23% during this year.

Upon finishing this Master's Degree in Digital Marketing, you will be able to perform the following functions:

  • Expert in SEO and SEM.
  • Community Manager
  • Product Manager
  • Online account executive (Ac Manager).
  • Responsible for online marketing (Digital Marketing Manager).
  • Strategic and digital marketing consultant.
  • Marketing coordinator.
  • Director of online marketing.
  • Online marketing technician.
  • SEO / SEM consultant.
  • Director of Digital Communication.
  • Content Manager
  • Digital Manager
  • Director of eCommerce.
  • SEO Manager
  • Expert in email marketing.
  • Business Intelligence Marketing.
  • Responsible for web projects.
  • Digital Planner.
  • Designer for digital media.
  • Marketing Trafficker.

Guaranteed practices

IMF Business School , through its Employment and Practices portal, guarantees the students of the Master in Digital Marketing, internships in companies in the sector. Check conditions.

Among the companies with which IMF has educational cooperation agreements for training in jobs, include:

Partners112

Price and Scholarships

At IMF we offer our students great payment facilities:

  • Scholarship up to 65%
  • Financing up to 12 months without interest or banking intervention (see conditions)
  • Payment method Online: Cash (Discount 5%) / Payment installment without interest
  • Form of payment Blended: Cash (Discount 5%) / Payment installment without interest
  • Bonus through the Tripartite Foundation

Various

MODALITY: Online, Blended
EVALUATION: Online

Program taught in:
  • Spanish

See 46 more programs offered by IMF Business School »

Last updated June 9, 2019
This course is Online, Campus based
Start Date
Open Enrollment
Duration
12 months
Part-time
Full-time
Price
8,900 EUR
70% scholarship - 2,670 euros.
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