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Get in one year double degree of Master in Digital Marketing (IMF Camilo Jose Cela University +) and join the community of professionals with more boom time. The only online master in which you will learn to develop a marketing plan to capture (SEO, SEM, social networks, advertising formats, content), to convert (e-commerce) and make an appropriate web analytics.

Skills or skills in digital marketing and online communication are already a prerequisite in any marketing department. Companies are aware that the Internet is part of everyday living user and connected via computer, tablet or mobile. Terms such as SEM, SEO, Social Media and Content Marketing among others as part of any job in the sector. All this, year after year, reflected a steady increase in budgets for digital marketing organizations worldwide.

We want to join the Master in Digital Marketing experience of top professionals.

Skills or skills in digital marketing and online communication are already a prerequisite in any marketing department. Companies are aware that the Internet is part of everyday living user and connected via computer, tablet or mobile. Terms such as SEM, SEO, Social Media and Content Marketing among others as part of any job in the sector. All this, year after year, reflected a steady increase in budgets for digital marketing organizations worldwide.

The online Master in Digital Marketing IMF is aimed primarily at three profiles. On the one hand, practitioners of traditional marketing who want to make the leap and update their knowledge to the digital world, people from the world of journalism or communication that wants to retrain and adapt to new media and finally people who are in business and you want to ensure a responsible position within the area of ​​digital marketing.

The Master in Digital Marketing Communications and enables to develop a plan of digital media safely and successfully carry it out. Dota knowledge to students so that they can advise companies and perform consultancy work. It also gives a degree of Community manager that allows perform that function both as a freelance and within an organization.

The master is approached from a practical and strategic perspective by combining general content and more specialized subjects with which delve into the hottest topics and tools demanded by the current labor market.

OBJECTIVES Master in Digital Marketing and Social Networks

Understand and master the digital media and online advertising environment to establish the most effective advertising strategy and thus achieve the objectives of each action Marketing Plan.

In addition, the Master in Digital Marketing will learn:

  • The importance of good positioning of our websites on search engines through knowledge and learning SEO (Search Engine Optimization).
  • To manage SEM and PPC campaigns. Paid search marketing: Google AdWords and Bing Ads.
  • Web analytics for decision making and defining the main KPIs (Key Performance Indicators or Key Performance Indicators) and metrics for each channel of online marketing strategy.
  • To carry out continuous optimization of business profitability through web analytics, creating Landing Pages and Tests A / B.
  • Develop communication strategies Social Media. Manage communities from the post of Community Manager and measure results in social networks.
  • Master the main rules and tools for proper Inbound Marketing (marketing content). Getting conversion from the content value.
  • Branded Content Marketing Content or as key levers for the customer and user engagement with brands.
  • Manage email marketing campaigns, display and affiliation.
  • Explore new forms of consumer purchase via online learning to design e-commerce projects and businesses in the digital environment.
  • Create Mobile Marketing campaigns, master gamification and electronic commerce (e-commerce). Develop mobile-local-social strategies (SoLoMo).

Methodology and Evaluation

METHODOLOGY

MFI offers a flexible methodology adapted to your needs. Will allow you to study and access the content you're where you are and consistent with your employment status, personal or family. This is a type tested and endorsed by the satisfaction of more than 80,000 students.

  • Online Methodology: All the agenda will be on hand from our virtual campus 24 hours a day, 7 days a week.
  • Methodology Distance: Get the material master in book format.
  • Blended Methodology: In addition to the advantages of online methodology, enables attendance sessions.

All students will enjoy:

  • Live online classes from home, through your computer, tablet or mobile. Our platform live classes favors an interactive environment between teachers and students, which can ask, answer a face as if it were class.
  • unlimited online classes deferred. He sees many times as you want all classes taught throughout the course.
  • Virtual Campus accessible 24 hours a day, 7 days a week. You can read the full agenda and teaching units whenever you need through a graphical platform and easy to navigate. In addition offers an additional content, access to news and articles of interest in the sector, activities proposed by the tutor and forums area.
  • Personal tutorials with active professionals and assigned guardians. You can set up e-face tutorials at any time to solve all your doubts in any area of ​​the training program via forums, chat, phone or email. If you prefer, you also have face tutorials for solving doubts or guidance on the course available.
  • free Virtual Library with over 9,000 references and specialized content of more than 120 publishers. Access to books, journals and reports in Spanish and English.
  • Webinars and topicality hand working professionals sector. Keep up to date through webinars, master classes, round tables and sessions where you can make networking with your peers.
  • Material updated online and in text format. Download PDF manuals study are fully updated and have a great technical rigor, easily understandable and with a clear practical vocation.

EVALUATION

Master evaluation will be done through continuous assessment as advances in the study of the course. Each module will be assessed by combining an online exam and two practical cases.

To obtain the Master's degrees in Marketing and Digital Communication at the University Camilo José Cela and IMF, overcoming all modules of the program and conducting a Final Master Work is necessary.

Career prospects

Booming Sector

Up to 115,000 new jobs in the area only in Spain in the coming years according to the latest Adecco report. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.

At the end of this Master in Digital Marketing Online you can perform the following functions:

  • Expert SEO and SEM.
  • Community Manager.
  • Product Manager.
  • Online account executive (Ac Manager).
  • Responsible for online marketing (Digital Marketing Manager).
  • Strategic consultant and digital marketing.
  • Marketing coordinator.
  • Director of online marketing.
  • Online marketing technician.
  • SEO / SEM consultant.
  • Director of Digital Communication.
  • Content Manager.
  • Digital Manager.
  • Director of eCommerce.
  • SEO Manager.
  • Email marketing expert.
  • Business Intelligence Marketing.
  • Responsible for web projects.
  • Digital Planner.
  • Designer for digital media.
  • Marketing Trafficker.

guaranteed practices

IMF Business School, through its website and Employment Practices ensures students of the Master in Digital Marketing, practices in companies. Query conditions.

Among the companies that IMF maintains educational cooperation agreements for training in jobs, include:

Partners112

Price and Scholarships

In MFIs offer our students great payment facilities:

  • Grant of up to 65%
  • Financing up to 12 months without interest or bank intervention (see conditions)
  • Online Payment method: Cash (Discount 5%) / Payment by installments without interest
  • Blended form of payment: Cash (Discount 5%) / Payment by installments without interest
  • Bonus through the Tripartite Foundation
Program taught in:
Spanish

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This course is Online, Campus based
Start Date
Open Enrollment
Duration
12 months
Part-time
Full-time
Price
8,900 EUR
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