This program prepares mid-career professionals and career changers for a management career in sports. This master is unique among programs of its kind in its focus on developing expertise in the analytics, new technologies and social media developments that are transforming the $500 billion world of sports.

This degree will prepare you for management roles across the sports industry, an enterprise that continues to experience steady growth. You will be prepared for emerging management opportunities in sports areas requiring an understanding of analytics and new technologies, including social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, and virtual reality. Typical roles could include director of operations, sports information manager, business development manager, advertising sales representative, sponsorship sales representative, eSports manager, and other related positions across the industry.

Created by industry professionals, it was also developed in consultation with a council of sports management leaders to ensure that its curriculum is relevant and applicable to today’s workplace. In fact, the curriculum was carefully constructed to provide the field-specific knowledge and skill sets that graduates of current sports management programs are lacking.

Program taught in:
English
American University Online

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Last updated October 3, 2018
This course is Online
Start Date
Sep 2019
Duration
20 months
Part-time
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Sep 2019
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Sep 2019

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