Master of Science in Sports Analytics and Management

General

Read more about this program on the school's website

Program Description

This program prepares mid-career professionals and career changers for a management career in sports. This master is unique among programs of its kind in its focus on developing expertise in the analytics, new technologies and social media developments that are transforming the $500 billion world of sports.

This degree will prepare you for management roles across the sports industry, an enterprise that continues to experience steady growth. You will be prepared for emerging management opportunities in sports areas requiring an understanding of analytics and new technologies, including social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, and virtual reality. Typical roles could include director of operations, sports information manager, business development manager, advertising sales representative, sponsorship sales representative, eSports manager, and other related positions across the industry.

Created by industry professionals, it was also developed in consultation with a council of sports management leaders to ensure that its curriculum is relevant and applicable to today’s workplace. In fact, the curriculum was carefully constructed to provide the field-specific knowledge and skill sets that graduates of current sports management programs are lacking.

Last updated Oct 2018

About the School

American University is a leader in global education, enrolling a diverse student body from throughout the United States and nearly 140 countries. Located in Washington, D.C., the university provides o ... Read More

American University is a leader in global education, enrolling a diverse student body from throughout the United States and nearly 140 countries. Located in Washington, D.C., the university provides opportunities for academic excellence, public service, and internships in the nation’s capital and around the world. Read less