Master of Science in Integrated Marketing Communications
The Integrated Marketing Communications (IMC) graduate program at Eastern Michigan University is geared toward the business professional. Take advantage of the versatility of a completely online program while earning your degree from an AACSB-accredited business school.
If your business passion lies specifically within the discipline of marketing and communications, this program is for you. The IMC program has been designed to use real-world examples and techniques as you collaborate with other professionals to gain the advanced skills you need to go further in your career.
The IMC program is taught by distinguished faculty experts and educates you on bringing together branding, messaging and media for the most progressive and innovative marketing strategies in business today.
If you're looking for a competitive advantage in your business career, Eastern's IMC degree can be your ticket!
IMC graduates find career opportunities across the globe in a variety of industries as consultants, executives, directors, managers and even entrepreneurs. Integrated marketing communications skills are in demand and with an online master's from EMU, you can find opportunities in:
- Brand Management
- Corporate Communications
- Public Relations
- Sales Promotion
- Marketing Communications
- Marketing Research
- Media Planning
- Digital Marketing
Admission to the IMC program is selective; each applicant is reviewed on the following criteria:
- Academic record–2.75 cumulative GPA, a bachelor's degree from an accredited university and official transcripts from every undergraduate institution.
- Relevant professional experience–A professional resume showing a minimum of 2 years of full-time professional work experience in the marketing/communications field is required. Seasonal positions, internships or student worker positions will not be considered professional experience for IMC program admission.
- Letters of recommendation–Professional letters of recommendation from at least two individuals.
- Writing ability–A 300-500 word essay explaining the role of integrated marketing communications at a current or previous employer and how the knowledge gained from the IMC program could help the organization.
GRE or GMAT scores are not required for admission into the IMC program. However, if you feel these scores will enhance your overall application, you can choose to include them.
AGraduate School applicationmust also be completed as part of the admissions process for this master's program.
Because Eastern Michigan University is the only AACSB accredited Business School to offer this premier program in an online format, admission is highly competitive. Acceptance is contingent on the number of available openings for each term.
Applicants whose native language is not English must demonstrate English language proficiency by submitting an official score report from either the Test of English as a Foreign Language (TOEFL), International English Language Test System (IELTS), or the Michigan English Language Assessment Battery (MELAB). Scores must be sent by the testing service directly to the University.
This school offers programs in: