Master of Science in Digital Marketing

General

4 locations available

Program Description

The Program


Enhance your skills in digital marketing through hands-on experience from anywhere you can connect online.

Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.

Rutgers Business School's Master of Science in Digital Marketing is a fully online, AACSB accredited program intentionally created to address the need for a larger talent pool of digital marketing experts. This in-depth, dynamic, 36 credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

  • 100% online with a residency option;
  • The program can be completed in 15 months with a maximum of 8 years;
  • 36 credits (12 courses).

Digital Marketing is the most in-demand marketing specialty, with 61 percent of companies planning to hire digital marketers to their teams in 2019.

Potential Job Titles Potential Salary Range
VP of Digital Marketing $135,000 - $200,000
VP of Interactive $135,000 - $180,000
VP of eCommerce $125,000 - $180,000
Director of Interactive $110,000 - $175,000
Director of Web Analytics $110,000 - $175,000
Paid Search Strategist $90,500 - $130,500
Manager, Digital Media $75,500 - $130,000
Manager, Digital Marketing $50,000 - $104,000

According to the Bureau of Labor Statistics, the overall job growth for advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028.

Last updated Jun 2020

About the School

A Rutgers business education prepares students for success – not just in their chosen fields but also in their lives. From our comprehensive undergraduate courses to our highly rated MBA program, a Ru ... Read More

A Rutgers business education prepares students for success – not just in their chosen fields but also in their lives. From our comprehensive undergraduate courses to our highly rated MBA program, a Rutgers education is a life-changing experience that gives the student the skills and knowledge to compete globally while broadening their appreciation for how the world works. Many describe it as one of the most rewarding experiences of their lives – professionally and personally. Read less
New Brunswick , Newark , Jersey City , Morristown + 3 More Less

Accreditations

AACSB Accredited