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Program Description
The Program
Enhance your skills in digital marketing through hands-on experience from anywhere you can connect online.
Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.
Rutgers Business School's Master of Science in Digital Marketing is a fully online, AACSB accredited program intentionally created to address the need for a larger talent pool of digital marketing experts. This in-depth, dynamic, 36 credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.
- 100% online with a residency option;
- The program can be completed in 15 months with a maximum of 8 years;
- 36 credits (12 courses).
Digital Marketing is the most in-demand marketing specialty, with 61 percent of companies planning to hire digital marketers to their teams in 2019.
| Potential Job Titles | Potential Salary Range |
| VP of Digital Marketing | $135,000 - $200,000 |
| VP of Interactive | $135,000 - $180,000 |
| VP of eCommerce | $125,000 - $180,000 |
| Director of Interactive | $110,000 - $175,000 |
| Director of Web Analytics | $110,000 - $175,000 |
| Paid Search Strategist | $90,500 - $130,500 |
| Manager, Digital Media | $75,500 - $130,000 |
| Manager, Digital Marketing | $50,000 - $104,000 |
According to the Bureau of Labor Statistics, the overall job growth for advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028.
Last updated Jun 2020
About the School
A Rutgers business education prepares students for success – not just in their chosen fields but also in their lives. From our comprehensive undergraduate courses to our highly rated MBA program, a Ru ... Read More
A Rutgers business education prepares students for success – not just in their chosen fields but also in their lives. From our comprehensive undergraduate courses to our highly rated MBA program, a Rutgers education is a life-changing experience that gives the student the skills and knowledge to compete globally while broadening their appreciation for how the world works. Many describe it as one of the most rewarding experiences of their lives – professionally and personally.
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