Master of Management in Social Media Marketing

General

Program Description

Master of Management in Social Media Marketing

Chancellor University offers a Masters of Management in Social Media Marketing. This program is designed to give the working professional the opportunity for a flexible, real-world education. Classes are small, interactive and entrepreneurial in nature. The required core of courses consists of upper-level courses that prepare students who are interested in professional development or career advancement in challenging and dynamic careers within the criminal justice field.

Advantages of a Masters of Management in Social Media Marketing from Chancellor University:

  • One of the most affordable Online MBA programs available today
  • Learn innovative Social Media Marketing practices from academically accomplished instructors and industry experts
  • Chancellor University is accredited by The Higher Learning Commission and a member of the North Central Association.
  • Earn your Master of Management in Social Media Marketing in as few as 18 months (two courses per 8-week term)
  • Chancellor merges theory and practice so you can use tomorrow what you learned in class today
  • 100% online program using the flexible Angel/Blackboard platform
  • No GMAT or GRE required
  • TBD

Program Pricing:

  • US based students = $765 per credit hour x 30 credit hour course = $22,950
  • International students = 25% discount (in the form of a grant)

Courses

MBA 6110 Communications

This coursе introduces students to the critical role of effective communications in the business environment. The coursе provides students with useful information about how to understand your audience, create well-defined messages, and deliver them clearly and powerfully. Students will develop written and oral presentation assignments that provide practical tools to construct persuasive communications. The coursе will also examine various issues related to communication in business, with a particular focus on the importance of social media technology.


MBA 6510 Marketing Foundations

This coursе examines the marketplace and the marketing functions necessary to manage the relationship between suppliers and customers. Students will become familiar with such topics as the marketing mix, marketing strategy, and various psychological and sociological approaches to the marketing discipline. Further consideration will be given to social media marketing, consumer behavior, advertising, research, information technology, and international marketing.


MBA 6530 Strategy of Social Media

This coursе familiarizes students with marketing frameworks, concepts, and methods their organizations can use to make effective strategic social media choices. Students will learn how to create, capture, and sustain customer and stakeholder value through social media processes.


MBA 6330 Analytical Decision Making

This coursе acquaints students with useful, practical statistics that will enhance their capacity for critical thinking and assist them in making evidence-based decisions. Students will become familiar with a variety of descriptive statistics and modeling tools that will enable them to analyze business data and evaluate alternative business decisions.


MBA 6540 Social Media Analytics

This coursе focuses on the economy of social media technology. Students will learn a variety of techniques and strategies for monitoring user behavior on social media applications, with an emphasis on applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. Students will also learn how to monetize emerging social media platforms, and how to create e-business marketing models.


MBA 6220 Managing People

This course provides students with useful information and practical tools for recruiting, assessing, motivating and retaining talented employees. The course will expose students to a variety of best management practices when people are working independently, are co-located, or are working in virtual teams. Students will also learn how to give effective performance feedback, and to make effective use of both financial and non-financial rewards.


MBA 6340 Accounting for Decision Makers

This coursе familiarizes students with essential accounting principles and concepts and teaches them how to use accounting information to make decisions. The coursе will cover such topics as the construction and use of financial statements; how to measure assets, liabilities, equities, and income; financial statement analysis, cost behavior and measurement; profitability analysis; relevant costs for special decisions; budgeting; and responsibility accounting. Consideration will be given to the role of information technology in developing and using accounting information.


MBA6310 Entrepreneurship

This coursе familiarizes students with the basic information they need to start and grow a successful business. Students will learn how to create a viable business plan that will gain stakeholder support for a successful launch. Other topics include The nature of entrepreneurship, strategic positioning, how to do market research and analysis, legal requirements for developing a new business, and best practices for funding, marketing, and managing a new business.


MBA 6550 Social Media Capstone

This coursе provides students with a hands-on experience through an experiential project by using emerging social media paradigms. The project prepares students to face a dynamic environment with empowered consumers. Students will design and launch projects by using non-linear, online, and interactive methods to support new product and/or service development and distribution.

Last updated November 2017

About the School

Chancellor University is a highly motivated, energetic team of business scholars, academics, and practitioners who are working diligently on transforming our 160-year-old university into a regional po ... Read More

Chancellor University is a highly motivated, energetic team of business scholars, academics, and practitioners who are working diligently on transforming our 160-year-old university into a regional powerhouse for business education and innovation. We offer a cutting-edge instructional environment that matches the fast-paced, demanding needs of today's global educational marketplace.At Chancellor University, we believe that local colleges and universities can do more to help regional and national businesses expand and prosper. We also believe that regional colleges, universities, and firms are truly interdependent and that all parties should be working together to advance regional business interests.The undergraduate division is home to business degrees, paralegal and applied information technology degrees. Students can study many different specializations, from accounting and corporate management to sports management.Chancellor University offers the eight-week Accelerated Degree Program and numerous learning and scheduling options for students, including a fully online program for the adult learner. At Chancellor University, we see you now and we see you then. What does this mean? Simple. We see you now. Where you are, who you are. We see that you have unique potential and needs. We understand that you need the opportunity to get a better education to achieve your dreams and goals. As Your Opportunity University, we will help you get the education you need. Whatever it takes. We want to remove any obstacle you may encounter in getting the education you want, need, and deserve. We offer financial aid assistance. We offer relevant programs to match your needs and potential. We offer academic advising. We offer tutoring. We offer ongoing career services. We see you then. We see you after you have successfully completed your education at Chancellor University. We see you equipped with practical and relevant skills that enable you to be successful in your chosen career. We see you making a difference in your job as well as giving back to your community.We see you as a whole person with real potential, with inherent talent, with a passion to take advantage of all the opportunity the world holds.We want to be your university of choice for the rest of your life offering all the educational resources you need now to get the job you want, as well as offering the tools you'll need then to keep yourself sharp and relevant in an ever-changing world. Thanks for considering Chancellor University. We hope to see you soon. Read less