The Master of Business Administration/Marketing program is designed to enhance the management skills students need to function effectively within a marketing organization. Students will create and defend their solutions to problems of crisis management, profitable growth opportunities, and change leadership. Throughout the program, students gain experience in distilling a situation into a well-defined problem; applying tools and concepts to analyze a variety of alternative solutions; and selecting and defending their recommended course of action.
The Master of Business Administration program at the University of Phoenix utilizes problem-based learning where students refine their problem-solving skills along with their communication, creativity, information utilization, and critical thinking skills. They are assessed on the basis of their use of the problem-solving process (which employs a general rubric) as well as their communication and critical thinking skills during their presentation.
In the MBA/MKT specialization, students will create complex business problem-solving scenarios drawing upon skills and competencies mastered during the program. Students will gain experience in distilling a situation into a well-defined business problem to exploit marketing-based opportunities for an organization of their choice. They will apply business tools and concepts to analyze a variety of alternative solutions and will receive feedback on the choices they make. They will defend their solutions and recommend a course of action and performance-based evaluation metrics for the business problem.
Learning teams will apply the principles of benchmarking throughout the program to research the most creative solutions to a marketing problem. This will enrich the alternatives that learners consider in evaluating possible solutions to the problems.
The MBA/MKT consists of 45 credit hours and includes three proficiency courses (MBA/501, MBA/502, MBA/503) which may be satisfied using undergraduate coursework. Students may also waive an additional 9 credits using graduate courses and may qualify for a 27-credit hour residency.
About the School
When the University of Phoenix was founded more than three decades ago, the leading edge of the Baby Boom generation was just turning 30 and the first personal computers were introduced. The mission o ... Read More