Master of Business Administration - Sports Marketing & Revenue Generation

General

Read more about this program on the school's website

Program Description

Winthrop University's online Master of Business Administration (MBA) program offers a concentration in Sports Marketing & Revenue Generation Concentration. This program gives you the tools to develop new revenue-generating, evidence-based strategies to grow all levels of sports’ programs — nonprofit, intercollegiate and professional.

You develop key skills in:

  • Branding and merchandising
  • Donor development and philanthropy
  • Event design
  • Data analytics
  • Digital media
  • Web streaming

Careers

There is a need for strong organizational leaders in the sports industry who can drive growth within an ever-changing organization. Knowing how to pivot according to industry challenges, like decreased public funding, and opportunities, such as eSports, web-streaming and digital media — are tantamount to success.

The concentration in Sports Marketing & Revenue Generation leads to career titles such as:

  • Director of Donor Development and Philanthropy
  • Vice President of Sales Merchandising
  • Senior Manager of Digital Media

Experience a rigorous curriculum supported by dedicated faculty committed to your success. In this AACSB-accredited program, you will develop the capabilities and the confidence to solve today's toughest business challenges.

  • Academically Rigorous - Study core classes that build your expertise and skills while also including a focus on globalization, analytics, technology, and communication.
  • High Quality - Learn from faculty who care about your success. Most of your classes will be taught by the same full-time faculty who teach our on-campus program.
  • Accredited - This program is among the only 5% of MBA programs worldwide to receive AACSB accreditation. Learn in a curriculum held to a higher standard that assures quality, promotes excellence and fosters continuous improvement.
  • Supportive - Receive advising, career guidance and degree progression support throughout the program from the director of student services.
  • Convenient - Complete any prerequisite courses prior to beginning your degree through separate modules of a convenient online platform.

Financial Aid

Graduate students may be eligible for federal loans. To apply, students must submit a FAFSA using Winthrop's school code of 003456.

Eligibility Requirements

  • B.S. or B.A. degree from an accredited institution.
  • Prerequisite(s) may be needed for students without a business degree.
  • 400 or higher GMAT score (GRE may be taken in lieu of GMAT).
  • A GMAT waiver, available for those that qualify.

Start Dates

The MBA program has three starts a year, in August, January, and May.

Last updated Aug 2019

About the School

Winthrop University is a public, comprehensive university located just outside of Charlotte, North Carolina, in Rock Hill, South Carolina, with a rich tradition spanning more than 130 years. Winthrop ... Read More

Winthrop University is a public, comprehensive university located just outside of Charlotte, North Carolina, in Rock Hill, South Carolina, with a rich tradition spanning more than 130 years. Winthrop blends professional programs, global awareness and civic engagement to build the knowledge, skills, and values that will enrich your life forever and prepare you for what the future holds. Read less