The focus of the MBA program at Arkansas Tech University is to prepare you for a business career with the information analysis and executive decision-making skills needed in today’s fast-paced business world. If you are interested in enhancing your business or non-business career or are looking at a position of responsibility with your current employer, you may be interested in applying to this program.
The difference you find in the Tech MBA program in comparison to many others is, its focus on the analysis and decision making skills that you will learn. Each course is designed to help you improve your ability to analyze information, not just "crunch numbers". Employers today are interested in people who can look at data and help the company make the best decisions possible in a competitive business environment.
The Master of Business Administration (MBA) program at Arkansas Tech University provides a graduate business program for students wanting to further their education in business beyond the undergraduate level. The program offers, the general MBA track, an MBA with a Business Data Analytics concentration, and an MBA with a Digital Marketing concentration. All the MBA courses are offered online. The goal of the program is to prepare students for a successful business career in management and leadership roles with an emphasis on helping students develop important information, analytical abilities, and data-driven decision-making skills.
Students will be required to demonstrate proficiency in the course areas listed below whether they are admitted unconditionally or conditionally to the MBA degree program. Proficiency can be demonstrated by:
Courses from an accredited university corresponding with those listed below; or
Certification of proficiency from an approved source for each of the areas listed below; or
A combination of 1 and 2 above.
Required Prerequisite Courses
Principles of Accounting I & II,
Principles of Economics I & II,
Business Finance, and
The MBA program offers:
General MBA track
MBA with a Business Data Analytics concentration
MBA with a Digital Marketing concentration
General MBA track: 24 hours of core + 6 hours elective courses outside core = 30 hours. The 24 hours MBA core curriculum:
ACCT 6103: Accounting Analysis
BUAD/BDA 6203: Business Information Analysis
ECON 6103: Managerial Economics
FIN 6203: Corporate Financial Management
MGMT 6103: Organizational Management & Leadership
MGMT 6203: Decision Modeling in Supply Chain Management
MGMT 6903: Corporate Strategic Management
MKT 6103: Digital Marketing Management
Note that the 6 hours electives may be chosen from any MBA courses other than the core courses.
MBA with a Business Data Analytics Concentration: 24 hours of core + 9 hours required/electives = 33 hours. The 24 hours MBA core curriculum (see above) required:
BDA/MKT 6323: Applied Predictive Analytics
BDA 6343: Advanced Analytics
BDA 6363: Analytic Strategy
BDA 6353: Big Data Strategies
BDA 6073: Special Topics in BDA
Note that an elective may be offered to substitute one of the required courses.
MBA with a Digital Marketing Concentration: 24 hours of core + 9 hours required/electives = 33 hours. The 24 hours MBA core curriculum (see above) required:
BDA/MKT 6323 Applied Predictive Analytics
MKT 6113: Strategic Social Media Marketing
MKT 6153: Consumer Insights
MKT 6093: Special Topics in Marketing
Accredited by AACSB
The Arkansas Tech University College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for business schools, stressing academic excellence and a commitment to continuous improvement. It also represents the highest standard of achievement for business schools worldwide. Fewer than 20% of the business schools in the world achieve AACSB accreditation.