IMF Business School and the Catholic University of Ávila (UCAV), launch the Master in eCommerce. This program allows incorporating into the business strategies of the company the new languages, channels and means of the digital environment.

This program is aimed at both university students and experienced professionals who seek to direct marketing departments, or acquire the necessary skills to successfully manage an eCommerce.

The one-year Master in eCommerce is taught in online mode supported by an advanced technological platform that allows students to access the study, whatever their geographical location or their time availability.

All students who successfully pass this program will obtain a Master's degree from the Universidad Católica de Ávila (UCAV).

Advantages of choosing this training

  • Scholarships and Study Aid Program
  • Employment exchange
  • Live online classes
  • Financing without interest or banking intervention
  • Unlimited tutorials
  • Prestigious academic cloister


University degree or equivalent professional experience


This training is taught online, through a powerful platform, in which all the resources necessary for the study are made available to the student.

Also, training sessions will be delivered via streaming that the student can see at any time. In the case of the subject "Cases of success" the student must attend compulsory (in person or via streaming).


The evaluation of the subjects will be carried out through the elaboration of a final test for each of them, which the student will be able to carry out online.

The obtaining of the master's degree will be subject to the completion of all the modules and the preparation of a Master's Final Project.


MODULE I - Digital Transformation

MODULE II - Definition of the Digital Stack

MODULE III - Analytics

MODULE IV - Test A / B and UX (User experience)

MODULE V - SEO Positioning

MODULE VI - Programmatic Advertising

MODULE VII - Methodology

MODULE VIII - Legality in force / Corporate finance

MODULE IX - Applications of Use and Success Cases

MODULE X - Master's thesis

Program taught in:
  • Spanish

See 44 more programs offered by IMF Business School »

Last updated June 26, 2019
This course is Online
Start Date
Open Enrollment
12 months
7,350 EUR
60% scholarship - 2,940 euros.
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