Master in eCommerce

General

Program Description

Presentation

IMF Business School and the Catholic University of Ávila (UCAV), launch the Master in eCommerce. This program allows incorporating into the business strategies of the company the new languages, channels and means of the digital environment.

This program is aimed at both university students and experienced professionals who seek to direct marketing departments, or acquire the necessary skills to successfully manage an eCommerce.

The one-year Master in eCommerce is taught in online mode supported by an advanced technological platform that allows students to access the study, whatever their geographical location or their time availability.

All students who successfully pass this program will obtain a Master's degree from the Universidad Católica de Ávila (UCAV).

Advantages of choosing this training

  • Scholarships and Study Aid Program
  • Employment exchange
  • Live online classes
  • Financing without interest or banking intervention
  • Unlimited tutorials
  • Prestigious academic cloister

Requirements

University degree or equivalent professional experience

Methodology

This training is taught online, through a powerful platform, in which all the resources necessary for the study are made available to the student.

Also, training sessions will be delivered via streaming that the student can see at any time. In the case of the subject "Cases of success" the student must attend compulsory (in person or via streaming).

Evaluation

The evaluation of the subjects will be carried out through the elaboration of a final test for each of them, which the student will be able to carry out online.

The obtaining of the master's degree will be subject to the completion of all the modules and the preparation of a Master's Final Project.

Temary

MODULE I - Digital Transformation

MODULE II - Definition of the Digital Stack

MODULE III - Analytics

MODULE IV - Test A / B and UX (User experience)

MODULE V - SEO Positioning

MODULE VI - Programmatic Advertising

MODULE VII - Methodology

MODULE VIII - Legality in force / Corporate finance

MODULE IX - Applications of Use and Success Cases

MODULE X - Master's thesis

Last updated Jun 2019

About the School

IMF is a national reference in training to businesses and individuals; attested by the more than 125,000 students trained. Our training is based on the diversity of areas and expertise of the subjects ... Read More

IMF is a national reference in training to businesses and individuals; attested by the more than 125,000 students trained. Our training is based on the diversity of areas and expertise of the subjects we teach. We want to grow with you. The aim is to ensure a high level of satisfaction of our customers through personalized attention and excellence in service quality. This objective requires continuous improvement in the technical and material resources, and maximum involvement of all staff training to IMF is a different experience. Read less
Madrid , Valencia , Seville + 2 More Less